3 ways to create a marketing plan that works

by | Aug 21, 2018 | Analysis, Public Relations

The marketing department can be referred to as one of the lifelines of any business. In this respect, spending your time, resources and efforts on your marketing plan and strategy is essential. There are various aspects of a marketing strategy that require focus and planning that collectively can ensure you are presenting your services to your target market in the best possible light.

Although there isn’t necessarily a perfect formula for success when it comes to marketing, there are certain fundamentals that you can resolve to build on. The points below can point you in the right direction to creating and devising a streamlined, effective marketing plan.

Re-evaluate your team

Putting together an effective marketing plan isn’t a one-man job. It often requires a team of both brilliant and creative minds who can bring their expertise and experience together to create something unique for your organisation. In light of this, when trying to create a marketing plan that works, ensure that you have the right hands on deck. Some key players that you often need are a marketing strategist, social media manager, content creator, data analyst, and technical specialist. If you find that any members of your team aren’t pulling their weight or bringing the knowledge you need, consider replacing them. The team must work well together and be on the same page in terms of their vision for the direction the business will be taken in. In the case that you find your team isn’t effective altogether, perhaps it may be time to think about outsourcing to a digital marketing agency such as RoundShark instead.

Make sure you spend the time and effort to put together the best team possible—one that can work well together and be on the same page in terms of their vision for the direction the business will be taken in. In the case that you find your team isn’t effective altogether, perhaps it may be time to think about outsourcing to a digital marketing agency instead.

Don’t stop researching

A key part of every effective marketing plan is an extensive amount of research. It enables you to have the right knowledge regarding who your audience is, what their interests are, and as a result, how you can tailor your products and services to their needs. Some market research tips to add to your strategy or continue doing if you are already, include knowing who your potential customers are, what they’re willing to pay, and if you’re going to make money from that statistic.

For the most part, you need to decide what questions you need answers to, how you will get the answers you need, and what to do with the results. Seeing as competition is seemingly getting tougher by the day, doing as much market research as you can to get your products and marketing efforts right is imperative if you want to get ahead.

Create timeless content

Another way to create a marketing plan that works is by producing timeless quality content. At the end of every great idea is even better content to effectively express your idea. In light of this, you should put necessary resources in creating an enabling environment for your content team to produce great work or hire better talent if you can afford to.

Some general content tips to take on board are ensuring it adds value, optimizing reach, and effective targeting. An effective social media strategy is also an effective way to manage and share content for maximum impact.

Creating a marketing plan that works isn’t something you always get right on the first try. Sometimes it takes trial and error before you find what works for you. However, by focusing on some of the fundamentals above, you should get it right a lot quicker.

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Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.

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