4 contextual tips to amp up your communications practices

by | Oct 16, 2017 | Analysis, Public Relations

Broad advancement in technology has changed how we think. Development of software and electronic devices has enabled people to improve communication skills, exchange ideas, and order items all from the world wide web.

As such, folks can interact through social media and make orders for goods branded on interactive sites such as Twitter and Facebook. Here are digital communication practices that your company will want to apply soon to improve your comms acumen:

Team up with influencers

No matter the market, words tend to hold sway and nudge people to dig further into product detail. These same potential customers are generally skeptical about what they don’t trust, creating a need for familiar, “credible” sources. Thus, you should earn credibility by getting influencers.

Press coverage and endorsements rely often on third-parties for information, the same idea works parallel in a marketing strategy. Even just referring to a study, while a mild use of the strategy, can create a better foundation of trust and viability for your product.

With the rise of social platforms and media networks, content can reach audiences at close to light speed. Moreover, influencers provide the most view-saturated content on these platforms. A little bit of networking can go a long ways, and save you a ton of heavy lifting.

4 contextual tips to amp up your communications practices

Appeal to the public

In today’s world, brands and organizations are subconsciously analyzed the moment a customer is exposed, even in the most minimal way. This is due in part to media exposure of  companies that provide sub-standard goods and services. Consequential skepticism forces companies to step it up a notch, creating a better image for not only their products but their company as well.

Comments made on Twitter, and other interactive sites offer both a challenge and an opportunity to establish core values of the brands to the public domain. Thus, the marketers can make goods more known to the customers.

Publishing content online can assist clients’ evaluation as they review the items before they order products, or purchase them through the online market. As such, a company must get into a position of social authority with clients to effectively promote selling points. Clients often will even overlook poor quality if the product meets their moral criteria. Creating a moral case for a product, promoted effectively on social media, can satisfy the moral needs of consumers and mutually benefit both involved. I would recommend actually finding a moral dilemma worth helping, not just fabricating one for profit.

Develop content, not ads

Society has also progressed to video images, sponsored posts, and natural advertisements. Social media has drastically changed individuals’ way of thinking. People are accustomed  to viewing information through a “scrolling mentality”, allocating attention only to content that catches the eye, and then given an extra thirty seconds if the content is seen as relevant to them, disregarding the wasted time scrolling in the first place.

Anyways, this thought process is especially prevalent in regard to emails, which are mainly subliminally connected to spam for many people. Societal skepticism requires extreme email marketing best practices in order to even have the email seen as worth opening.

Another effect is the mass influx of information to the web every second. In order to provide viable and accessible information, your content must be relevantly tailored to continue to appear in customers searches. Understanding keyword research and SEO strategies is extremely beneficial to creating quality content, not just wasting time on info which will never make the one-hit wonder list.

Make realistic promises on goods produced

Attractive promises may get you more clicks, but poor delivery of content could cause troubles and prevent the transition from clicks to cash. Therefore, you need to create real content and be careful of what decisive information you provide. This allows you to attract more customers to your products while still facilitating realistic expectations. Expectations which, once met, will greatly increase customer satisfaction and build positive brand reputation, which does turn into cash over time. Likewise, Failure to fulfill expectations can have residual consequences for your brand; financially and sometimes legally.

Utilizing the practices provided in this article can help producers to market and sell their products to the public. Through established content, customers will more likely notice your organization and provide business on a larger and more consistent scale.

Jeremy Sutter
Jeremy Sutter is a freelance writer and former mobile marketing manager at Adobe.


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