4 essential steps for marketing your event

by | Jan 23, 2020 | Marketing, Public Relations

There are a lot of steps that go into running a successful event. One of the most fundamental parts of a successful event, though, is getting people to go. You can have the perfect event organized, but if nobody turns up, then you’ve got a big problem.

This means the marketing of your event should be one of your primary focuses. You need to get your event out there in front of people and allow the word to spread that you’ve got great things going on.

Marketing isn’t the only thing that’s important in event planning, but at the end of the day, if you don’t get people to attend, the rest won’t matter. Make sure you’re getting your event marketing right by following these five steps:

1. Get your website right

Your website is the first impression people get about your event. If you have low quality, unprofessional website then guess what that first impression is going to be? People are going to think your event will be of low quality and lacking professionalism.

People expect quality websites, no matter what industry you’re in or what vibe you’re trying to give off. Just because your event might be low-key, and casual doesn’t mean you can get away with a poor website.

Give people easy access to information about your event and make it easy for them to sign up through your website.

2. Video sells

If you want to build excitement about your event and get people signing up, then there are few better mediums than video. Whatever event you’re putting on, there is plenty of opportunities to incorporate video into your marketing and get people talking about what you’re putting on.

If you don’t have footage from previous events, then put together a teaser using a London event videographer and then use their services to get great video footage from the actual event. This will make things much simpler when putting on future events.

3. Keep the reminders rolling

Conversions don’t always happen the first time someone visits your website. It takes consistent exposure to boost your conversion rate and sell out those spots at your event.

A great way to make this happen is by capturing the emails of people who visit your site and setting up an automatic email series. Keep people up to date with exciting news about your event and continue to build the anticipation.

4. Be clear about the offer

Let people know what they’re getting if they attend your event. Keep things simple and give people the information they need to make an informed decision. If people are going to invest time and money into attending your event, they want to know what they’re getting.

Make sure you continue to highlight the attractions you’ve got at your event and keep people aware of what is going on. Before making a purchase, people need to build trust with your company, and the best way to do this is to be clear and honest about what they’re going to get.

Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.


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