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4 event branding ideas to get on your prospects’ radar

by | Jan 31, 2019 | Marketing, Public Relations

There are many different corporate events that businesses have a vested interest in either attending or hosting. Perhaps you want to set your company as an industry leader, or you want to hold a series of talks and reception to build up your reputation in the industry. Or perhaps you are attending a trade show, and want to get more attention.

What can you do with your branding that will get you noticed and remembered? Here are four great ideas to use in 2019:

Create beautiful branding materials

Your branding materials matter, which is why you absolutely need to throw out all the old-school ideas and start thinking innovatively. You want your branding to be so attractive to your guests that they will want to take photos either of it, or with it.

At the very least, you want them to actually take that material home and look at it again, at least once before they throw it away. Unique shapes, materials, and an eye for design and modern, minimalist aesthetic will go a long way towards getting people to want your branding materials.

Use the power of the witty quotation

Powerful quotations don’t need to be complex in order to work. A simple sentence is more than sufficient to get people to remember both your brand and want to take a picture of it. Say you are a publisher. Put an art decal on the wall of your event booth or venue that says:

4 event branding ideas to get on your prospects’ radar

It’s a simple statement that many people in your niche can agree with. Choose a good font and put your logo or branding near it and you have a piece of art that people will want to share.

Offer sustainable or eco-friendly refreshments

Biodegradable cups and locally sourced mixers will make your corporate event something fun, exciting, and worth talking about. Sustainability is a huge topic that will not fall out of fashion any time soon, and by making the beverages such a highlight, you can bring people in and help them feel good about the impact they are making on the world.

With professionally hired bartenders from companies such as eventbartenders.com, you can make sure your night goes by without a hitch, regardless of what you are serving your guests.

Encourage people to share a photo

There are so many different ways to get your guests to advertise your corporate event, but it is important to keep the theme of your event in line with your company’s image and purpose. If you are hosting a party, then go all out and create a fun photo wall for your guests to play around with.

If, on the other hand, you are hosting a talk, then having a series of hashtags that guests can use could encourage them to take pictures. In short, make your event share-worthy, because once something can go on Instagram, your reach becomes exponential.

When creating these branding materials and strategies always keep your audience in mind and what platforms they use. You want them to vouch for you and advertise you to their friends, even if they don’t directly refer your company. By making branding materials and creating a great atmosphere that people enjoy being in, you can get the attention, publicity, and memorability you are looking for.

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Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.

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