Social media is one of the most important tools in a public relations professional’s toolkit. It helps you connect with journalists, build relationships with influencers, and reach your target audience directly. But with new platforms and technologies emerging all the time, it can be hard to keep up. Here are four new(ish) social media tools that every PR pro should know about.
1. Quora
Quora is a Q&A platform that can be used for research, identifying trends, and connecting with influencers. You can follow specific topics to get tailored content delivered to your feed, and you can also search for specific questions to see what people are saying about a particular topic. For example, if you’re interested in certificate management, you can follow that topic to get the latest updates and insights from experts in the field. Alternatively, you can search for specific questions related to this type of management to get a better understanding of the challenges people are facing and the solutions they’re seeking. Either way, Quora is a valuable resource for anyone looking to learn more about a particular topic or stay up-to-date on the latest trends.
2. Hootsuite Insights
Hootsuite Insights can help you track your brand’s social media performance. It provides insights into things like which posts are performing well, who your most engaged followers are, and what time of day is best to post. Additionally, Hootsuite Insights can help you measure your net promoter score (NPS). In short, Hootsuite Insights is a valuable tool for any business that wants to track its social media performance and improve its online presence.
3. Canva
Canva is a design platform that’s beloved by bloggers and small businesses for its simple, drag-and-drop interface. But it’s also a great tool for creating engaging social media visuals. With Canva, you can easily create images for Facebook, Twitter, and Instagram – no design experience necessary. Just choose from a library of built-in templates and drag-and-drop your way to a beautiful image. Plus, with Canva’s built-in filters and effects, it’s easy to add a professional touch to your images. So if you’re looking for an easy way to upgrade your social media visuals, give Canva a try.
4. Google Alerts
Google Alerts is a free monitoring tool that allows you to track mentions of your brand or keywords across the web. You can set up alerts for specific terms, and then Google will send you an email any time there is a new mention of you on the internet. This is a great way to keep tabs on what people are saying about your brand online. You can use Google Alerts to monitor your competition, get alerted of industry news, or even track down job opportunities that could benefit you in the future. It is easy to set up up an alert simple to do in only a few minutes. First, go to google.com/alerts and sign in with your Google account. Then, type in the keyword or phrase you want to track, and select the type of results you would like to see (news, blogs, etc.). You can also specify how often you want to receive alerts (as they happen, once a day, or once a week) and where you would like to receive them (via email or RSS feed). Once you have created an alert, Google will send you notifications whenever there’s new content matching your criteria.
As a public relations professional, it is important to be aware of the various social media tools available. By staying up-to-date with the latest platform updates and trying out new tools as they emerge, you can keep ahead of the curve. performance. By familiarizing yourself with these and other social media tools, you can better position yourself to succeed in today’s ever-changing landscape. Stay ahead of the curve by keeping up with the latest platform updates and trying out new tools as they emerge.
