Public relations all too often focuses on the customer and not the employee. Naturally, after all, the people you want to attract most to your business through good PR is the public. But just as good PR can be useful for acquiring new business deals or opening doors, it can also be key to employee recruitment.
The best part is that you can better attract and retain top talent just by providing a healthy working environment. This means you control your payout methods so that you can easily and effectively pay everyone on time. It means you offer benefits they actually care about. It means you curate and encourage a healthy, supportive working environment.
When you are a good employer to your employees, you can enjoy multiple levels of good PR. Attract talent, wow customers and clients, and intrigue business partners all at once.
Employees review their employers
Thanks to online websites and apps, employees now officially have a place to review their employers publicly. This is a public forum that acts as a tell-all, and you cannot control or mediate what is said. Instead, the best thing to do is to be a great employer and to ask your employees to review your company both when working and when they leave.
Potential employees and business partners alike will look at these reviews because they give a better insight into what the behind-the-scenes looks like. If your business is run terribly and management is a nightmare, they won’t want to apply or work with you.
For example, if you have a history of being late with payment, employees, business partners, and suppliers alike are going to stay far away. You can avoid such a problem easily if you just control your payout methods, and in turn, gain a better, more trusted reputation.
Great company cultures attract top talent
Whether by review, word of mouth, or just by the job description, a great working environment is going to attract top talent better than a huge salary. People are willing to work for average pay if they enjoy where they work and who they work with. It is so incredibly important to build a thriving company culture, because only when an employee is happy to work for you will they work for decades.
Happy employees are loyal employees
If you have high employee turnover, you will never have glowing reviews or specialists on your side. In turn, your PR will flounder because your business will never properly take off. Talented workers also know their worth, and you can bet they are going to look into your staff and who works for you. If no one there has been working with you for over a year that is a huge red flag people are going to notice.
Longstanding employees succeed
Another reason how being a good employer is great for PR is because it gives your employees the chance to shine on their own. Have them write content pieces for top magazines in your industry. Send them to do talks, and generally to build up their own brand under your name. It will showcase how great your company is and gives your employees a bright future ahead.