fbpx

4 smart tips for startups to leverage PR for success

by | Oct 6, 2022 | Public Relations

Startups have a unique opportunity to use PR to their advantage. With limited resources, startups need to be strategic about how they allocate their time and energy. PR can help startups build credibility, create brand awareness, and generate leads. In this blog post, we will discuss five tips for startups to leverage PR for success.

#1. Writing press releases and blogs

One way startups can use PR to their advantage is by writing press releases and blogs. This is a great way to get your company’s name and story out there. By writing compelling stories, you can generate media coverage and build interest in your company. Press releases and blogs are also a great way to show potential investors that you are serious about your business. You may find it a bit difficult to get the right topic and contents for your blog at the start, but it will come through once you do it consistently.

#2. Writing article pitches for journalists

Another way startups can use PR to their advantage is by writing article pitches for journalists. This is a great way to get your company’s name and story out there. By writing compelling stories, you can generate media coverage and build interest in your company. Article pitches are also a great way to show potential investors that you are serious about your business. Consider some AI writing tools if you want to scale quickly.

#3. Arranging interviews and appearances for company executives

Most of the times, startups use PR to get their company’s name and story out there. But another great way to use PR is by arranging interviews and appearances for company executives. This is a great way to build credibility for your company. When potential investors see that you are being interviewed by credible media outlets, they will be more likely to invest in your company. In fact, interviews with some KOLs on social media platforms is also a possible way to get your company noticed.

#4. Hosting an event

Events are a great way to generate media interest and build buzz around your company. By hosting an event, you can get your company’s name and story out there. This is a great way to attract potential investors and customers. Events are also a great way to build relationships with other businesses. In many cases, you will easily get fractions from KOL’s in your industry where they can take pictures and share on their social media. You don’t need to spend a huge dime on events but better make it special and unique for your participants.

These are just a few tips for startups to use PR to their advantage. There are many more things that entrepreneurs need to take care of on their road to success. Persistence is probably the only answer after all.

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Alan S Lui
Alan S Lui is a seasoned executive. He was previously CMO, Fusion Bank, a digital bank based in Hong Kong; and also COO, Asia Miles, a 12-million-member mileage program of Cathay Pacific Airways. He is currently Director, Strategy and Transformation, i-CABLE Communications, a media-telco group listed in Hong Kong. He shares his views on trends in marketing, operations, and investment on his blog alanslui.com and can be connected through his LinkedIn and email.

RECENT ARTICLES

10 types of press releases—how each is used, and who they benefit

10 types of press releases—how each is used, and who they benefit

Press releases are a great tool for spreading information about your business. A captivating piece of copy will capture the attention of journalists, who will hopefully choose to run the story in their respective media outlets. This will help you reach wider audiences...