4 tactical tips for building an ethical business brand

by | Nov 7, 2018 | Public Relations

In today’s world, consumers are becoming more aware of how ethical malpractice in business can affect the environment, alongside causing numerous other problems. With some issues showing no signs of stopping, people are willing to do their bit to help the planet and enjoy a great product simultaneously.

This means that being an ethical business can not only allow you to connect with vigilant consumers, but it will increase your revenue year after year. Lots of ethical businesses are emerging into the industry lately, so you should focus on building your brand to be the most ethical it can be.

Have a core message

Every major ethical brand has a message at its core, which is what their business practices, workforce, and products will all revolve around. This message is often the first thing people will see, as it can come in the form of a slogan or a great reputation. Ideally, your core message should be both admirable and achievable. For example, if you are focusing your business around producing sustainable clothing, you should make sure you have the capacity to stick to it in the long term. Being transparent means consumers are more likely to trust and invest in you.

Don’t neglect design

Without a website, your consumers won’t be able to find out more about the work that goes on behind the scenes. When you are designing your site, you should consider VPS hosting, which allows you to fully customize it. Doing this means you can make your site easy to navigate, but you can also design it to represent your business in every small way. One of the most important aspects to include in your site is an ‘About’ section. Here, you can post videos and images of what your business does daily to stick to your ethos.

Share your ethical practices

It is all well and good being ethical, but people need to know about your work if you are hoping to build your brand upon it. The best place to do this is on social media, where videos, blogs posts, and images can show your target market everything you have been doing to stick to your core message. This is also a great way to boost engagement with people; the more they share your posts, the more people will learn about you among new followers. If you can beat the social media algorithms, you could even extend your outreach to global proportions.

Connect with great causes

It is not rare for businesses to align themselves with a charitable cause to boost fundraising efforts alongside brand awareness. Sometimes, letting your consumers know that you are donating money to causes with each purchase is enough to let them know you care about the world. However, you could go one step further by being active in such efforts, by sending out some of your employees to work with charities. Documenting this activity on social media and in regular blog posts will only do more to add to your ethical branding.

Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.


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