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5 clever ways to use signage to promote your brand

by | Sep 28, 2021 | Marketing, Public Relations

Are you looking for new and improved ways to get your brand noticed? If yes, then you have come to the right place.

Although not as sexy as social media marketing and other digital marketing strategies, the right signage can be highly effective in getting your business noticed by the right people at the right time.

In fact, did you know that as much as 50 percent of shoppers visit a business because of signage they have seen outside a storefront?

Keep reading to discover five ways to use signage to promote your business and ensure your brand stands out from the crowd.

1. The power of words

The wording you choose to use on your signs can mean the difference between successful signage and a waste of your hard-earned marketing budget. Although you want to keep your wording short and sweet, you do need to make sure that you are clearly conveying your intended message to your target audience.

Always include a catchy headline, as well as a clear call to action so that people know what to do next- whether that is to enter your store, attend an event or check out a new product or service.

2. Custom wraps

If you are after something slightly different from your standard promotional banner, why not consider a custom wrap? A custom wrap is a great choice for modern businesses that want to impress their customers, providing you with the means to add graphics to pretty much any surface such as a ceiling, railings, the floor, and even stair risers.

Plus, you can even use custom wraps on transportation vehicles such as boats, vans and trailers and building wraps from specialist companies like Soyang Europe that guarantee to deliver the wow factor.

3. Innovative materials

For those who have used signage before but are keen to get a bit more creative with their promotional signs, it can be a good idea to think about using a different material.

Whether you are keen to ramp up your corporate responsibility efforts with a sign made from recycled materials or you would prefer to go bold with a customized inflatable sign, there are many different materials that you can choose from for your next signage campaign that can significantly improve your return on investment.

4. Mat signs

If you own a retail store, mat signs are a great idea. Often placed at entrances and other strategic areas that will appeal to customers, floor mats can be customized with both your company name and logo.

Ideal for improving brand visibility and for directing store visitors, mat signs are highly cost-effective and can be used indefinitely.

5. POP displays

POP, point of purchase displays, offer a creative way for you to inspire shoppers to make a purchase. A key part of a consumer’s in-store experience, POP displays allow you to bring a customer’s attention to a specific product or brand.

For example, you could create a free-standing display for a specific brand and stock it with products only from that brand.

From floor graphics to banner stands, to endcap displays, there are so many ways that you can use POP signs to influence sales and engage with potential customers.

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James Daniels
James Daniels is a freelance writer, business enthusiast, a bit of a tech buff, and an overall geek. He is also an avid reader, who can while away hours reading and knowing about the latest gadgets and tech, whilst offering views and opinions on these topics.

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