3 PR trends that help build awareness for niche businesses

by | Mar 10, 2020 | Public Relations

We tend to think of PR as something that’s limited to big business and multinational companies, but it’s an important aspect no matter how small or niche your company is. In fact, PR might be even more important for niche businesses where customer bases are more limited and there isn’t the same level of exposure.

Public relations is something your business does whether you’re aware of it or not, but if you don’t actively set the agenda, then chances are your company isn’t portraying the message you want it to. When you’re trying to position yourself in a niche industry, this can be a challenge, so it’s a good idea to take a look at the messages your business is conveying with these PR trends for niche businesses.

Micro-influencers

Influencers are a relatively new phenomenon, and like many things, the public catches on and becomes a little sceptical of them. This is certainly the case when it comes to macro-influencers, those famous names who are promoting countless products and making huge amounts of money.

Businesses are starting to question the ROI on these macro-influencers, but this doesn’t mean there isn’t still space for them. Micro-influencers, “normal” people who actually use the products, can still offer great value and can be particularly useful to niche businesses.

You can use micro-influencers to spread your message no matter what you do. If your business is windows Shrewsbury, then find people in Shrewsbury who have bought your windows and love the job you did. If they have local contacts, then they can help you spread your message and get new customers.

Video

There are few better mediums than video for getting a message across. Video is everywhere in 2020, and for good reason—people love it.

However, video isn’t just useful for getting people’s attention, it’s also extremely effective at getting people to quickly understand messages and themes. The stats on the effectiveness of video are impressive, but one of the most important ones is that viewers retain 95 percent of a message when they view it in video. This is in contrast to just 10 percent when the message was read in text.

In a world where there’s lots of competition to get your message heard, high-quality video is invaluable.

Listicles

People want fast, easy access to information, and one of the ways you can give this to them is through listicles. Just as video is effective at communicating messages quickly and easily, so too are these written lists.

Listicles allow people to get the key information they need without having to read through big blocks of text. People are busy, and when you don’t have much time to get your message out there, you sometimes need to simplify. A listicle is an ideal way to do this.

Once you’ve grabbed someone’s attention with your listicle and earned their trust through accurate information, that’s when you can start to be more creative with your methods and continue to expand on your message.

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

James Daniels
James Daniels is a freelance writer, business enthusiast, a bit of a tech buff, and an overall geek. He is also an avid reader, who can while away hours reading and knowing about the latest gadgets and tech, whilst offering views and opinions on these topics.

RECENT ARTICLES

7 leading metrics to measure the success of your PR campaign

7 leading metrics to measure the success of your PR campaign

Can you believe that about 82 percent of PR professionals had no idea how to measure and evaluate their campaign’s ROI not that long ago? Yes, measuring PR campaigns is tricky, but you can't ignore this process if you want to succeed with your PR endeavors. PR...

ICYMI: Bulldog’s Top 10 most popular posts in March

ICYMI: Bulldog’s Top 10 most popular posts in March

For the first time ever, Bulldog was out of commission for much of the month (and thanks for all the well wishes I received, my family is safe and healthy). But we managed to make a pretty big splash upon our return, getting back in the groove with some terrific...

The vital role of social media in your timeshare PR strategy

The vital role of social media in your timeshare PR strategy

A public relations campaign for the timeshare industry needs to use a variety of communication platforms. Timeshare customers make up a diverse demographic, and it's important to reach them where they are. Your B2B public relations, for example, might include media...