5 effective low-budget strategies for improving customer relations online

by | Mar 7, 2018 | Marketing, Public Relations

For most business owners, customer relations are a process worth investing more in. The happier you keep your valued customers, the more likely they will be to come back to your company for further purchases and feel a bigger sense of loyalty to your brand.

For smaller start-ups, budgeting for customer relations can be tricky, but the good news is there are several awesome, budget-friendly methods of making sure your customers have the best experience.

Here are some strategies you should try:

1. Engaging on social media

Setting up social media profiles for your brand costs nothing, and it’s one of the best places to find a huge chunk of your target audience at once. Today, more and more people are realizing the value of social networks such as Facebook, Instagram, and Twitter when it comes to keeping in the loop about the latest products, services, and deals from the brands they like. Give your followers on social media something to tell their friends about, such as competitions, polls, interesting videos, and exclusive deals. Check out Dollar Cents for more advice on saving money in your business and personal life.

2. Say ‘Thanks’

It really doesn’t take much to thank your customers for their loyalty and custom, yet it’s a highly effective way to build better relationships with them and encourage them to return. Customers want to feel that they are valued and noticed by the brand that they are spending their money on. Putting a simple ‘thank you’ note in a package purchased online can add a personal touch that lets your customer know they are appreciated.

3. Offer discounts

One of the best ways to get your customers coming back for more is to offer them money off their next purchase or set up a loyalty scheme that can be used for earning rewards over time. Receiving an exclusive money-off voucher in a package is an awesome surprise that your customers won’t be expecting, even if it isn’t offering a huge discount. Giving your loyal customers the opportunity to make savings on their purchases is a great way to boost your reputation and encourage positive word-of-mouth marketing.

5 effective low-budget strategies for improving customer relations online

4. Go the extra mile

Going the extra mile for customers has always been a top priority for physical retail stores, but how do you achieve this when you sell online? Going the extra mile could include using social media polls to ask your customers what they want to see more of from your brand or responding to special requests and doing what you can to fulfill them. Use social media to build an online community from your target audience; this will allow you to get to know them better as individuals and really understand their unique requirements.

5. Provide useful information

Lastly, providing your target audience with information that’s useful for them will help to improve customer relations for your brand. Today’s customers aren’t just looking for the best products and services at an attractive price. Many also want the brands that they follow to be able to provide them with advice, news, and useful information related to their products and services.

Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.


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