Let’s face it—if you want to make it to the top of search engines, then you have to hone your SEO skills. Every day, thousands of new sites get developed and new posts go up, and the content pieces that get noticed are the ones optimized for search engines.
Of course, there are your typical tips and tricks that you can employ to make your content more visible, but there are a couple of hacks that no one talks about, and we are going to shed light on some of the most effective hacks around.
As the name implies, evergreen content is the stuff that stays fresh and relevant, and these are the topics that people search for year-round. Not all content that you post online is sustainable and there are content types where your visits will decline over time.
Evergreen content is sustainable and when one looks at a viewing graph, the traffic increases over time, or it will at least stay stable. The wonderful thing about evergreen content is that it requires less effort than content that is trending which needs to be updated on a regular basis.
Typical evergreen content will include topics like tutorials, top tips, a hack rank and product reviews. You might have to tweak them from time to time, but the effort is way less than seasonal content.
Running white label SEO reports to gain client loyalty
There are a number of SEO reports software packages out there, but you want to create a report that is all-encompassing. Site Checker Pro tool stands out in this regard and is a go-to option for SEO experts and digital marketers.
When you have one or two clients, it is relatively easy to create a detailed report, but once your business grows, you want to keep the same level of detail, but increase the volume of reports that you churn out.
SiteChecker is your one-stop service that takes all the effort out of your reports. Their services include everything from website health checks, website ranking checks, website traffic checks and many more. Your clients won’t believe the amount of detail that you can give them in a matter of minutes.
Using the second largest search engine
Most people who are involved in SEO stare into the big search giant, Google, and they miss out on the opportunities that other search engines can provide. Although Google holds a massive 87 percent of the search market share, there is still 13 percent out there that is missed.
YouTube is one of the first engines that you should invest in. It is the second largest search engine out there and what helps even more is that it has close ties to Google. In 2006 Google saw the potential in YouTube and bought the company over.
Today, YouTube has a constant and increasing number of subscribers with more than 1.5 billion logged-in users a month. What’s even better is that stream over 1 billion hours of content each day. Now there is an opportunity that is worth every bit of effort to set up.
Building backlinks from “Link Roundups”
To delve into backlinks from link roundups, you need to have a clear understanding of what backlinks are and how they benefit you. In short, backlinks are links from one webpage to a page on another website.
Google views a backlink as a vote for a specific page. So, the more relevant backlinks you have, the higher your organic search engine rankings will be. That makes backlinks valuable because these votes tell the search engines that the content is credible, relevant and useful.
Link roundups are regular blog posts that link to credible and outstanding content. For this roundup to work and to ensure the fastest SEO results, you need to search out those sites with the content you require and suggest that they link back to you. If the other site likes your post, they’ll complete the roundup and you’ll get a high-quality link.
Tap into multimedia
It doesn’t matter what field of business you’re in, you want to improve your SEO ratings and one of the best ways to do this is to utilize multimedia. People are fascinated by images and digital content and will rather look at an infographic than read an exposé on a topic.
The trick is to keep your multimedia diverse, not only in format but also in content. The other thing that you need to take into consideration is the layout of your page itself. If your page is easy to navigate and clear, people will return.
You’d do yourself a favor if you sharpen up on your design skills and if the design isn’t your strong suite, there are many free web design courses to hone this particular skill.
There are so many ways to increase your SEO rankings, but if you want to get into the Google secret searches, you need to work an innovative strategy.
The thing that you need to remember is that getting SEO down takes time and commitment, but the juice is definitely worth the squeeze if you get it right in the end.