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5 social media tactics to improve brand loyalty

by | Aug 4, 2021 | Public Relations

Social media is one of the most important tools for marketers. Some might even argue that it’s the most important of all. It allows brands not only to attract new customers and followers, but to form a relationship with those people. Brand loyalty is the endpoint for any marketing campaign, and there’s no better way to foster it than via creative use of social media.

#1 Post offers

Make your social media followers feel valued. There are lots of ways to do this, but posting offers is the best. These can come in many forms. Stores will offer discount codes, restaurants might offer free meals and online casinos like jackpotcitycasino.com sometimes go down the route of deposit bonuses. Offers like this don’t just draw customers in, they make followers feel as though they gain something from joining you on social media. That, of course, makes them more likely to stay.

#2 Offer other types of value

Value doesn’t always have to be purely monetary. If your company maintains a large social media presence but doesn’t actively blog, then you are missing out on one of the most effective ways to give your followers value. Blogs take many forms, but marketers should focus on solving problems or giving followers helpful tips. Think about what skills and knowledge you have, and how you might convey those to the benefit of your customers. If followers actively learn by following you, they’re unlikely ever to leave.

#3 Link your social media

Most businesses are nowadays active on at least Facebook and Instagram, but social media is an everchanging field. Different platforms offer different potential. If you’re uploading images to Instagram, why not link your account to a YouTube channel, where you can showcase video content? Twitter is great for bitesize chunks of information and TikTok is widely expected to be the next “big thing.” Think of social media as infrastructure rather than an isolated platform. The more visible your company is, the more engaged your followers will be. Cross post and always make users aware that they can follow you elsewhere, too.

#4 Focus on “your voice”

Every successful social media account has its own “voice.” This doesn’t just mean the tone in which pieces are written. It applies to the type of content, the way you answer messages: everything. A clearly identifiable voice makes you stand out in the necessarily crowded field of social media and gives your followers something familiar to latch onto. The voice also gives your social media presence a more personal, human touch that encourages loyalty over time.

#5 Prioritize customer service

Social media is great for customers because it gives them round-the-clock access to a business and, by definition, its customer service line. Live chats, Twitter help and even automated chatbots are all commonplace in the world of customer service.

Answering customers’ questions and solving their problems quickly couldn’t be more important. Not only will it make them feel more valued and stay with you for longer, but it will likely earn you a few referrals by word of mouth.

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Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.

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