It’s a horrible feeling when after working on a prospect for some time and following up, they drop off the deal without conversion.
It happens. But it would happen less if you leveraged an email marketing funnel.
Such a funnel helps you visualize your prospect’s journey. Based on it, you can provide relevant content for each stage, from when they learn about your brand to when they convert.
By providing the right content to your audience at each stage of the funnel, you’ll be able to move them smoothly towards conversions.
But how can you do it? I’ll guide you through a step-by-step process of creating an email marketing funnel with proven results.
Ready for it? Well, let’s build you a high-converting funnel.
1. Find an email marketing platform
The first step involves finding an email marketing platform that suits your business needs.
Typically, it should have:
- Numerous templates
- Segmentation features
- Automated workflows
- Analysis and reports
What’s more, It should be within your budget and allow for growth.
2. Generate traffic
At this stage, you promote your brand to your audience to drive traffic to your website. You can do this using Facebook Ads, quizzes, free consultations, reports, whitepapers, ebooks, etc.
Once on your site, use opt-in forms to capture the contact information of your audience. Add a lead magnet such as an ebook or a study to motivate them to provide their information to you.
Then, use a welcome email series to thank them for subscribing and introduce them to your products or services.
3. Nurture leads
At this stage of the funnel, you have to introduce your lead to targeted content that explains the value of your products and how they can solve customer pain points.
But don’t go all out promotional. Instead, offer them free resources focused on solving their problems.
Also, use the chosen email marketing platform to set triggers that send emails based on the actions that your lead performs.
Keep tabs on them using tracking programs like Mailtrack and Yesware. Leveraging these tools allows you to know if a lead read your email, clicked on a link, or downloaded the attached resources.
4. Convert leads
At this stage, you need to convince the qualified lead to purchase from you.
But how? Here are some ways through which you can do so:
- Offer them discounts.
- Use FOMO and scarcity to create urgency.
- Offer free trials.
- Remind them to complete a purchase through abandoned cart emails.
The final stage involves employing tactics that continue to make the customer happy so that they make repeat purchases or become brand advocates.
How can you do this?
- Send follow-up emails
- Offer tips on product usage
- Provide stellar support
- Update them on new products
But there’s a lot more to email marketing funnels than this. To know more about them, read the infographic created by Branticles.com below.