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6 hot tips for creating an engaging website for your new business

by | Jun 7, 2019 | Marketing, Public Relations

Starting a new business is always a daunting challenge. There are so many steps and stages required to ensure that the process goes smoothly and that you attract customers along the way. One of the most important steps is building an attractive website that appeals to your target audiences.

Creating a website for someone that is new to your field can seem like a relatively difficult task at first. But if you follow the tips and tricks outlined in the article below, you will find creating a website for your business an easy and smooth process that will give fast results.

Define your website’s goal

The way your business works will define what do you need from your website. Is the goal of your business to sell a product? Or are you instead providing a service that requires that your customers get in touch? These are all goals that need to be defined,and once you have done so you can arrange your website to help enable you to complete those goals.

Clearly explain the benefit you offer to customers

Telling a customer what you do is not as effective as letting them know how your services or products can enhance and aid them. When writing content for your website, read through the information from the point of view of a customer. Rather than informing them of only the benefits of your product or service, promote your products or services to your customer by showcasing their benefits.

Plan and define what pages are required on your business website

Many small business websites simply consist of a homepage, a contact page and an “about us” page. If this is all that is required for your business, then make sure it is set out in an attractive manner that is easy on the eye as well as easy to understand. If your business, however, requires a more complex site with various explainer and interaction pages, plan them out carefully so your potential customers can navigate around your site easily.

If a website is too complicated to navigate, customers are very likely to leave the site without fully understanding what your company can offer them. A hard to grasp website can result in a loss of potential and current customers.

Tell your business’s story through your website

In order for customers to buy from you, they need to feel connected to your website and company. In today’s day and age more, more companies are utilizing Instagram promotions and other forms of social media for the simple reason that people feel more personally connected to Instagram influencers then they would a bigger brand. This is also true for your website—if you personalise your website to make it appear more human, visitors are more likely to purchase your product or services. Do this by tellinga story about your brand, such as why you first started it.

It may also be a good idea to include a picture of yourself and other staff members. Telling your story and allowing people to see who you are not only allows your customers to connect with you, but also shows them that there is a person behind the messaging who wants to help them every step of the way.

Hire a professional

If you are struggling with the task of creating your own website, it might be a good idea to hire a seasoned professional. Companies such as PWD can helpcreate sites that not only fit your business, but also increase the amount of visits you get using specialised knowledge within the area. PWD are Perth-based web designers who offer custom development solutions to help ensure your website meets your needs, but also stands out from the crowd. When choosing a professional to work with, ensure they can work collaboratively with you.

Allow customers to contact you easily

Many customers may have various questions about your company and what it offers. While frequently asked question pages can be quite helpful and timesaving in combating the more frequently asked questions, clear contact details and an easy to access contact form is an essential part of any website, especially for small businesses. It not only allows you to answer any queries, but also gives customers a sense of security.

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Emily Roberts
Emily Roberts is a young writer who is passionate about literature and blog writing.

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