6 tips for using your PR skills to negotiate

by | Jan 7, 2020 | Analysis, Public Relations

Negotiation skills can either help your business thrive or fail. When negotiating, be competitive and collaborative at the same time. You need to have powerful skills when it comes to negotiating—and these persuasive skills make all the difference between a leader and a deal-breaker.

In most jobs, people with skills in a negotiation get preferred to ones who don’t. To be a good negotiator, you need to have communication and interpersonal skills. Mediation is required when two groups or parties fail to agree upon something for them to come to agreeable terms, which is accepted by both. Below are ways that will help negotiate and maintain good PR.

Seek what you desire

To be successful in negotiating, challenge, and be assertive in everything. You should be aware that everything gets settled. When you are confident, you will press on until you achieve whatever you want, and you will not accept a negative answer. Learn to express how you feel without showing anger or anxiety.

Do not ask for something in a way that comes out as a threat; rather, know how to employ “I” in your negotiation. Be assertive but not aggressive. When you respect and maintain others’ interests while securing your interests, you become confident. On the other hand, when you fail to regard the interests of others but achieve your own, you become aggressive.

When you challenge, you do not take anything for its face value. Think independently and decide for yourself rather than believing what you get told. When you learn to challenge the authenticity of everything, then you can negotiate.

Talk less, listen more

Have detective-like qualities by asking questions that engage, then listen more. When you ask more questions, the other party will reveal everything essential to you. If you practice the art of listening, you can solve many conflicts. Do not be hasty to be heard; instead, open your ears more.

To become a good listener, let the other party speak mostly and interrupt when necessary. Ask a lot of questions that are open-ended to encourage the party to continue talking.

6 tips for using your PR skills to negotiateDo your research

Gather all the pertinent data before you negotiate. Know their needs, the available options, and how they feel before settling. When you conduct thorough research, you are halfway successful with the negotiation.

Having all the relevant data will enable you to make independent decisions accurately. To be stronger, know as much as you can about the other party.

Negotiate with options

Be willing to walk out on a negotiation. Have other options as you negotiate so that when it doesn’t go through, you have an alternative. When you become dependant on the positive feedback, you will not be able to walk out on the negotiation. Resolve to walk out on a talk to make the other party make concessions. The other negotiator will know that you are not desperate and easily give in to your terms.

Do not rush the process

When you rush while negotiating, you might leave a lot of money behind. Don’t be hasty to close a deal when negotiating. When you become more flexible in time, you will gain more advantage over the other party.

When you become patient, the other party who might be in a rush will view you as having no pressure in concluding the deal, thus take your offer. You can take up a course in negotiation training to learn how you can apply patience when negotiating.

Be optimistic

For you to be successful in negotiating, expect the outcome to be the best, and aim higher. Open up to your negotiators if positions become extreme. As a seller, you ought to ask that which you do not expect to receive. Similarly, a buyer ought to offer an amount that is lesser than what they came to offer. When you learn to negotiate, you will break many deals. You can also extend the same skills your employees and partners.

Jeremy Sutter
Jeremy Sutter is a freelance writer and former mobile marketing manager at Adobe.


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