6 ways press release distribution helps companies generate leads

by | Feb 16, 2023 | Public Relations

While the concept of a press release has been around since the early 1900s, it was in the 1960s that it became widely used as a marketing tool by businesses.

When generating leads for your company, PR distribution is still one of the most effective ways to get your message out there. But why should you use it?

Read on to learn more about how press release distribution can help companies generate leads.

6 ways press release distribution helps companies generate leads

1. Helps build genuine backlinks

PR distribution is an excellent way to generate leads, but it’s also a powerful tool for building backlinks. By sending your press releases to relevant websites, you can increase the number of backlinks pointing to your site.

This is vital for improving your search engine rankings because Google uses backlinks as one of the main factors when determining which websites deserve to rank at the top of its search results pages.

2. Improves your visibility on search engines

Press are distributed through PR distribution services like PRWeb, which allows them to be indexed by search engines so they can increase their visibility online.

If you’re looking for more leads or customers online, then it pays off to optimize press releases for SEO with specific techniques:

  • Use keywords in the title: The title of your release should include your target keyword or phrase so that it’ll appear in search results. Make sure you use the exact phrase that you think customers will be using when searching for information about your product.
  • Include links back to your site: Linking back to your main website from each press release page is important because it helps Google recognize that you have more content on this topic available on your site. For example, if you’re writing about how much money your company made last quarter, link to a blog post or another page on your site where you discuss this topic in greater detail.
  • Use links strategically throughout the text of your release: Linking outwards from paragraphs within a press release helps show readers that more information is available on this topic elsewhere on your site—which can increase their chance of clicking through and reading more content.
  • Formatting: Press releases aren’t just text; they’re formatted into columns with images, headings, and bulleted lists. These important elements help break up the text and provide visual cues for readers who skim through them quickly. They also help with SEO by giving Google something extra to index.
  • Make sure to use relevant images: Every image should have a purpose and be relevant to the press release’s content. For example, if you’re writing about a new product launch, ensure you include an image of the said product somewhere in the text and not just as an afterthought. This will help increase your chances of ranking well in search engines like Google and Bing and also help improve engagement rates.

6 ways press release distribution helps companies generate leads

3. Helps target hundreds of people at once

When you send hundreds or thousands of emails or post something on a website, it increases visibility for your products and services, leading to more sales and interest in what you do from potential customers. It also gives people who may not know much about your company an opportunity to learn more about who you are and what you do from various sources all over the web.

Press release distribution services, including IT consulting services, are an excellent way for businesses to generate leads and publicity by helping target hundreds of people at once. They’re also useful for creating buzz around new products or events. Press releases can be distributed via email or fax, but most companies choose to distribute their press releases over the Internet through various websites that specialize in this type of service.

4. Helps build strong brand awareness

Press releases can be used to announce new products and services, showcase company successes, and share industry news. They help build strong brand awareness by getting your message in front of more people. The more people that read your press release, the better chance you have at generating leads for your business.

Press releases are a great way to share information with the media and other key audiences. It can play a crucial role in building a strong brand image and promoting products and services. Avenga, for instance, has effectively used press releases as a tool for brand awareness and to showcase their company’s successes and industry news. They should include these key elements:

  • Headline: This is the most important part of your press release. It should be compelling enough to get people to read the rest of your release. The headline should also be short and descriptive. It should not contain a question mark;
  • Dateline: The dateline includes the city where your business is located and when the event occurs. Use this section instead of “today” or “this week” if possible because it helps readers understand the current story and gives them context for when it happened;
  • Lead paragraph: This is the first paragraph of your press release and should provide a brief summary of what you’ve announced. It should also include details about the time and place where people can learn more about your announcement;
  • Body paragraphs: If you have multiple parts to your announcement, you may include more than one body paragraph in your press release. Each body paragraph should offer more details about what’s being announced and why it’s important — but don’t forget that less is more! You don’t want to overwhelm readers with too much information in each paragraph. Keep them brief, so they’re easy to read quickly. Choose easily digestible chunks of information at a time.

5. Helps promote products and services

Press releases have been used for years by advertisers to promote their products, services, and businesses. Press release distribution is important for any business because it helps them get their products and services noticed by a wide range of media outlets such as newspapers and magazines.

Companies often use press releases to announce major news items such as new product launches or company acquisitions. Many companies also use press release distribution services to announce the hiring of new employees or other types of personnel changes within their organization.

Press releases only sometimes require professionals on staff who can write well-crafted articles on behalf of a company’s marketing department. Many online press release distribution services available today allow users to submit complete articles for editing purposes. It is done before they are sent out through various channels of distribution once approved by the company that requested them in the first place.

6 ways press release distribution helps companies generate leads

6. Builds reputation

Press releases are an essential part of any company’s marketing strategy. They’re used to announce new products, services, and other important information to the public. Press releases also help build a company’s reputation by mentioning its name in the news media.

There are many different types of press release distribution services available today, but only a few provide the quality and level of service you need to make your press release stand out. The most common types of distribution services include:

  • Free press: Free press release distribution is the best way to get your news out there without spending a dime. However, it can often take longer for your press release to be posted on these sites.
  • Basic paid press: Basic paid press release distribution services allow you to submit your news story and pay a fee to post it across multiple sites. These sites usually include major search engines like Google, Yahoo!, Bing, and more. You can expect your story to be posted within 24 hours after payment is made.
  • Premium paid press: Premium paid press release distribution services are much more expensive than basic ones, but they ensure that as many people as possible will see your story online within a short period. Premium paid services will guarantee that your story will be posted on all major search engines within an hour or two after payment is made.


Press releases are a great way to spread the word about your company’s products and services. When you write and publish a press release, local news outlets and bloggers interested in your industry can pick it up. This provides additional exposure for your brand, which can lead to more sales.

Companies can generate leads by using press release distribution services. These services help them reach a large audience and communicate their message to as many people as possible, which may turn into potential clients. The business world is constantly changing, and companies need to keep up with the latest trends to stay ahead of the competition.

Dmytro Sokhach
Dmytro Sokhach is an entrepreneur and a 6-Figure Flipper Club member. Founded Admix Global (web agency) that builds websites, makes them profitable, and sells them as business.


11 ways outdoor brands can leverage PR for success

11 ways outdoor brands can leverage PR for success

The call of the wild resonates with many, and outdoor brands hold the coveted key to the door of adventure. Amidst a bustling marketplace brimming with tents, kayaks, and hiking boots, the challenge lies in ensuring one's brand stands out, resonating with the current...