Customers today want to trust the brands they choose, and public relations plays a very important role in building that trust. PR involves managing your brand and its communications by sharing important news and updates through a variety of marketing channels. And if you want to know how to do PR right, start by using AI tools to create great content. Whether you’re drafting press releases, managing social media, or tracking campaign analytics, AI offers a unique way to elevate your PR marketing game.
Let’s explore how using AI can revolutionize PR content creation, making your communications more powerful and effective than ever.
Why use AI to create PR marketing content
Brands that succeed in building trust with their audience see significant rewards in sales, loyalty, protection, and communication. According to the Edelman Trust Barometer report, when people trust a brand, they are twice as likely to stay loyal (62 percent vs 29 percent), advocate for it (51 percent vs 24 percent), and defend it (43 percent vs 22 percent). PR is also found to be almost 90 percent more impactful and effective than advertising.
To build brand trust effectively, creating quality PR marketing content is the best approach. That‘s where artificial intelligence comes in. AI in public relations offers myriad tools and techniques to automate, personalize, and optimize your content, making it more engaging and tailored to specific audiences. Take Agility PR’s generative AI writing assistant, for example. The PR CoPilot can help you create engaging emails and press releases quickly and efficiently.
The introduction of AI tools in the creation of PR marketing content brings several significant advantages:
- Content creation efficiency: AI tools can quickly gather data and generate drafts, significantly reducing the time spent on these tasks.
- Consistency: AI ensures that the tone, style, and branding remain consistent across all PR materials, regardless of the volume.
- Scalability: With AI, scaling your content production up or down becomes much easier without compromising on quality.
In the next section, we’re going to explain how you can start using AI to create stellar PR content.
Implementing AI in your PR content strategy
Using AI in your PR content strategy can change the way you connect with your audience. Here are some ways to leverage the power of AI while creating different PR materials:
1) Using AI to create blog posts, opinion pieces, and case studies
Blog posts, opinion pieces, and case studies are fantastic for building trust with your audience. Blog posts boost website traffic and improve SEO, while opinion pieces show that you’re a leader in your field. Case studies, on the other hand, provide concrete evidence of success. Each format uses storytelling and data to create trust, making them valuable in any PR content marketing plan. When created with the help of AI, these content types can be crafted more efficiently, and ten times faster!
For blog posts, AI content creation tools can help you find keywords, brainstorm topics, outline your content, and even draft the entire article. Most times, all you need to do is give the tool some basic details, like the topic, target keyword, or the reference URL. From there, the AI tool will generate a content outline and eventually complete the blog post for you. The same tools can help you craft your opinion pieces and case studies. Start with a rough draft that includes all the factual details, then weave in your own thoughts and insights.
Tools like the AI copywriter from Narrato can generate a variety of PR content with 100+ AI content creation templates and micro tools. Agility PR’s AI-powered article analysis feature can be perfect for distilling key insights that you can add to your opinion pieces.
So, if you’re looking to elevate your PR content, tap into the power of AI to save time, boost your creativity, and ensure your writing hits the mark every time.
2) Using AI to create social media content
With everyone glued to their screens, scrolling through endless feeds, social media offers you a golden ticket to connect directly with your audience. For brands, social media platforms are the megaphones that amplify their message. Whether it’s a Facebook post, a tweet, or an Instagram story, these platforms help you share news, updates, and stories in real-time. And unlike traditional media, social media posts allow for immediate feedback and interaction. People can like, comment, share, or even express their emotions through reactions, giving you instant insight into how well your content is being received.
To make social media’s algorithm-driven nature work in your favor, using AI could be a great help. Agility’s Social Listening feature can help you identify main trends and influencers across different social media platforms.
Before you work on any social media campaign, consider analyzing CRM data from your ERP software. This will help you further refine your targeting and get a better ROI on your social media efforts. Using algorithmic tools could be a great help in making social media’s algorithm-driven nature work in your favor.
Combine this research with an AI social media post generator like Narrato to create data-driven social media content, and your social media marketing strategy is sure to yield better results. AI can help you create a steady stream of content for social media effortlessly, which is critical for brand building and PR success. Majority of your audience today is on social media and they make purchase decisions influenced by social media too.
3) Using AI to create newsletters and press releases
Newsletters and press releases might seem old-school, but they’re absolute goldmines for PR content. With newsletters, you can keep your audience updated with the latest news, product launches, and company insights. Done right, they help build trust and loyalty, making your audience feel like insiders. AI newsletter makers can help you create visually appealing ready-to-send newsletters from simple text prompts.
Then, there are press releases. Whenever you have news that’s too good to keep to yourself—like a major partnership, award win, or groundbreaking product—you drop a press release. This ensures that the media and public are aware of your company’s achievements and activities. AI writing tools can make crafting these press releases quite straightforward and simple.
4) Using AI to create podcast and video marketing content
Podcasts and videos have become key elements in today’s PR and marketing efforts. AI can assist in all stages of development of this content, from scripting to content creation and editing. With AI, crafting professional avatars for product launches, tutorials, or corporate messages is much simpler. It also supports multiple languages, broadening your audience reach. Additionally, AI boosts editing by suggesting cuts or transitions to keep viewers hooked and generating voiceovers.
5) Using AI to create brochures, flyers, and other materials
Brochures and flyers are your tangible, take-home marketing materials that can convey your brand story, values, and services in a visually appealing way. They act as a physical reminder of your brand long after an event or meeting is over. When it comes to these traditional PR materials, AI can streamline the design process by suggesting layouts, fonts, and color schemes that align with your brand’s visual identity. Some design platforms offer a huge library of pre-made brochure and flyer templates for designing your PR content, and AI tools for generating unique elements you can add to your designs.
6) Using AI to create images, infographics, and other marketing visuals
Almost all your marketing content for PR purposes will require visuals in some way, shape, or form. In a sea of text, well-crafted visuals can convey your message quicker and more effectively. They add a layer of professionalism and creativity that words alone can’t achieve. Using AI to enhance these visuals can take them to the next level, ensuring your PR content not only stands out but also sticks with the audience.
Summing up
Using AI tools in your PR content strategy doesn’t replace the need for creative thought and strategy; rather, it enhances it. By handling routine tasks, AI allows PR professionals to focus more on creative and strategic aspects, adding more value to the work they do. Whether you‘re drafting press releases, crafting pitches, or managing your brand’s reputation online, integrating AI can lead to significantly improved outcomes and a stronger market presence.
Remember, the key to successful PR is staying ahead of the curve, and AI is the frontier you can’t afford to ignore.
