7 sensible ways to gain exposure for your business

by | May 23, 2022 | Public Relations

Your business is competing in a world of compelling ideas and innovative products. The steps that you take to stand out now will contribute to your future opportunities. Potential clients are waiting and you have a number of options through which to meet them. Consider several actionable ideas for broadening your business exposure online.

1. Sell across multiple platforms

One online shop or brick-and-mortar store can be a good place to start but it is not the place to stop. Customers need multiple prompts to interact with your business and purchase goods or services. Implement a multichannel ecommerce strategy for your business and list your products on websites like Amazon. Sellers that tap into a variety of different markets online tend to have more success in broadening their reach and creating a diverse customer base.

2. Publish an informative website

A well-designed website will provide prospective customers or clients with a snapshot of your brand. This is the space where you get to communicate your message and sell directly to clients. Websites are shareable and can offer a level of detail that is unmatched by more concise social media posts. Make sure to attach links to your business website on any additional seller platform storefronts. A business blog enables you to use your voice and provide compelling content for interested buyers.

3. Learn SEO practices

Use SEO practices for your business website and blog. Search engine optimization techniques can bring relevant eyes to your work. Freelance SEO content writers stay on top of current trends and terms. Hired writers can create industry articles for your business blog and draw internet traffic to your website right away. You may find value in taking virtual SEO courses and planning your business content accordingly.

4. Maintain your business Google profile

A strong and verified Google profile makes your business more discoverable in top search results. This will help your business to be seen on Google Maps and allow customers to write reviews. All of these factors lend your business a sense of validity and help to stand out from the crowd in a list. A Google business profile on the side of the screen can lead prospective customers’ decisions in your favor.

5. Pay for advertisements

There are a variety of ways to run paid ads for your business online. You may choose to push ad videos on YouTube or place static banners throughout websites that opt into advertisement services. Both of these options allow interested buyers to click on an ad and arrive at your business website immediately. Podcast advertisements are a growing platform for businesses to reach loyal listening audiences. These ads can be read from scripts or based on guidelines from your business and your company maintains final approval authority. Podcast ads are typically accompanied by an exclusive coupon code. They are especially useful for finding potential customers with common interests.

6. Reach out to influencers

Relationships with social media influencers may be very beneficial for your sales. These popular individuals are trusted voices for their communities. Influencers can direct a significant amount of traffic and interest toward your business online when they publicly speak about or use your product in a positive manner. Influencers may offer brand exposure in return for products or a sponsored content fee. Authentic and established relationships with influencers can contribute to business growth for years.

7. Offer giveaways

Social media giveaways can happen on your business accounts or on influencer platforms. Giveaways prompt social media users to follow your business account and share your profile with their friends. This method can gain your business a high amount of social media exposure with relatively little investment of the product. Engage with your new audience and encourage them to stay connected after the first event ends.

Share your products with eager customers through all avenues that are accessible for your business. You have options and an audience is ready to hear from you today.

Kevin Gardner
Kevin Gardner graduated with a BS in Computer Science. He works as a business consultant for InnovateBTS, where he helps companies integrate technology to improve performance. He shares his knowledge and expertise not only with his clients but with his fellow bloggers and readers.


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