Fashion is flourishing when it comes to influencer marketing. According to estimates, fashion influencer marketing could grow at a 36 percent CAGR between 2020 and 2027. Although fashion brands have been using influencer marketing for years, the strategies for marketing are changing.
Both established and emerging fashion brands are expanding their businesses by leaps and bounds. Consumers’ purchasing decisions are largely affected by how influencers market fashion brands via social media. It can certainly be difficult to create a strong influencer marketing strategy when there is so much content on social media, so every brand should follow a proven process.
This post will be discussing influencer marketing strategies for fashion brands. Fashion is one of the most popular categories on social media for influencer-driven campaigns. Here are some ideas to help you create an influencer marketing strategy for your fashion brand that will grab the attention of consumers.
Tips for creating an influencer marketing strategy for your fashion brand
Brand influencers are taking over social media platforms. Fashion brands especially need influencers because this kind of influence is what makes some fashions catch on and others fail. Take a look at these ideas that can help propel your campaign:
1. Promo codes
These codes are great if your main goal is to increase sales through a fashion influencer marketing strategy. Promo codes can be used to encourage people to act immediately, on the heels on your influencer’s power of endorsement—a win-win scenario. Promo codes usually include the name of the influencer along with opportunities for special offers.
2. Branded hashtags
These hashtags can be used to increase brand awareness. The hashtags can be used in more than one way. How can you make fashion influencer marketing strategies with these hashtags? You can seamlessly insert captions into fashion marketing hashtags. Branded hashtags are a great way to increase your brand’s visibility. If you are promoting a new line or beauty products, you should have a branded hashtag. You can also use trending hashtags to increase your brand’s reach to the public.
3. Plan events
You can throw an event or party if you are interested in creating a buzz on social media. Invite the top fashion influencers to help you with the publicity. Events are one of the most powerful tools to invite multiple fashion bloggers and influencers, and they create buzz for both the organizers and attendees.
4. Display your products visually
A golden rule of fashion on social media is that you should show, not tell. Let your influencer show them what your brand will look like, perhaps by wearing your products and adding fashion tips and style ideas.
5. Choose the right fashion influencers
Your choice of influencers is a key factor in campaign planning. It can be difficult to choose the right fashion influencers because there are so many. Make sure that your audience’s particular needs are met by the influencers that you select. Take a look at how their audience reacts to their recommendations before you start the selection process.
6. Conduct interviews
Today, live interviews are common on social media. Arrange them for your influencer, and allow them creative freedom in the conversation so their authentic personality is evident. But prepare your questions in advance to make sure you have some control over the messaging. But don’t limit the influencer to only questions you have prepared—be sure to also allow for some spontaneity to keep the discussion authentic and positive.
7. Know your competitors
It is essential to understand what your competitors are doing in order to create an influence marketing campaign that has differentiating impact. Review the platforms they use and determine which ones your content is most appropriate for. Learn from their mistakes so you can avoid repeating them in your content planning.
How to get the most from influencer marketing campaigns
Although the steps are straightforward, you must be smart when choosing an influencer strategy for your fashion company. Here some tips to help you get the most out of your campaigns:
- It is important to consider the quality of influencer marketers followers. Quantity is more important than quality. Keep in mind that there are “influencers” that might try to cheat you, so be sure to do your research.
- Be careful not to go heavy on promotional content. Your brand can suffer if you promote your product too much visa influencer campaigns.
- Video content is more powerful than text for influencers. Videos with subtitles and captions are gaining a lot more attention to grab the attention of audiences. Live streaming on IGTV is a great way to get maximum attention from users.
Influencer marketing services and strategies are dependent on which type of influencers you choose. It might be hard to find quality fashion influencers on social media because of the sheer number. Selecting them carefully is important to ensure that they are able to deliver on your campaign objectives.