7 ways to build an audience that trusts you

by | Mar 10, 2023 | Public Relations

Brands know that creating trust and authenticity drives a loyal following. In an era of information overload, customers are more cautious of marketing campaigns. They rely on trusted consumer reviews to form their opinion. Companies must focus on building trust and authenticity to thrive in this competitive market.

Customer support

One of the most effective customer service tips to build trust is providing excellent customer support. Consumers expect companies to respond and help out when needed. Investing in high-quality customer support and making it easy to use will attract more loyal followers. Going the extra mile to resolve customer issues can even turn unhappy customers into brand advocates.

User-generated content

Brands can build trust and authenticity with their audience by featuring user-generated content such as reviews and testimonials. Consumers often trust other consumers’ opinions more than marketing messages, so companies can capitalize on this by sharing UGC on their channels. This will showcase the positive experiences customers have had with their products or services.


Consumers recognize when brands are insincere and dishonest in their marketing. Brands that value transparency, honesty and responsibility when presenting their business practices or products are more likely to garner consumer trust. Admitting mistakes and taking responsibility for any missteps strengthens authenticity, leading to greater trust from customers.

Social media platforms

Consumer brands can use social media to build trust and authenticity with their audience. Being active on social media and engaging with followers creates a loyal following. Brands can communicate with customers through social platforms. Sharing posts, responding to comments, and displaying user-generated content all builds the relationships and creates a sense of community.

Email marketing

Email marketing is an effective tactic for consumer brands to foster consumer trust and connection. It allows for personal communication with customers, delivering relevant messages through segmented email lists. Brands show their understanding of customer needs, provide value, and underline their investment in bettering the customer experience.

Influencer marketing

Partnering with trusted influencers and thought leaders can help companies build trust, authenticity, and credibility with new audiences. To maximize the partnership’s value, these people should align with the company’s values and messaging. This can open up access to new people and create a positive relationship between consumers and companies.

High-quality solutions

Building trust and authenticity requires quality products and services. Consumers trust brands they can rely on, while those investing in product development and quality control will cultivate a loyal following. Brand transparency in production processes, commitment to ethical and sustainable practices all enhance consumer trust.

Mike Paffmann
Mike Paffmann is CEO of Virgo-PR.