7 ways to leverage emails as a key revenue generating channel

by | Oct 4, 2021 | Analysis, Public Relations

Emails are a lifeline for many businesses. From small online shops to e-commerce giants, every business leverages emails to reach out to their audiences consistently over time. Not only that, emails can nudge them with context information at every point of their customer journey, and keep them up to date on industry news and events.

Retailers of all sizes are always looking for ways to increase revenue and maintain a healthy bottom line. One way to find new customers and keep the ones you already have is through email marketing. It’s also an effective way to continue building loyalty with existing customers by providing them with offers they can’t refuse.

In this article, let’s discuss how to leverage emails and turn them into a revenue-generating channel.

7 ways to leverage emails as a key revenue generating channel

While some companies are still looking for ways to leverage emails and turn them into a revenue-generating channel, it’s already happening for many brands. Here’s how you can get started with your email campaign.

1. Segment your email lists

Segmentation is the process of dividing your email list into multiple groups based on specific characteristics like demographics, purchase history, customer activity, and more. Segmentation is a key concept in marketing that allows marketers to divide and create targeted lists of potential customers.

By creating these segmented lists, the customer experience can be personalized to each person. This personalized approach increases the likelihood of converting prospects into paying customers because they feel as though you are speaking directly to their needs.

Importantly, segmenting your email lists can help you increase customer engagement, retention and convert more sales. So, let’s take a look at the key takeaways of segmentation:

  • Marketing becomes effective and precise.
  • More of what customers want and need is delivered to them.
  • It boosts revenue and delights clients.

7 ways to leverage emails as a key revenue generating channel


2. Leverage storytelling

The key in email marketing is creating a story that will resonate with your target audience. If you want to engage readers, tell them a story that they can connect with. As humans, we are hardwired for storytelling; it’s an essential part of communicating and relating to others.

Moreover, email, like social media, effectively generates brand awareness and increases traffic to your website. But email can also be used as a direct sales force—it’s one of the most powerful tools in your arsenal as a business owner.

Here’s how to use storytelling in your email marketing:

  • Create a bond with the reader by using relatable characters, metaphors, and analogies. And, personalize the subject line with the same to increase open rates.
  • Make a personal connection with the user instead of just trying to sell them your stuff. It’s critical to tell a story about your product in your email to pique interest.
  • A story about a personal event has a significant impact on the user.
  • Make sure that all of the details you include in the email are accurate.

All that is, you must weave a story to entice the reader to read all the way to the end and complete your call-to-action.

7 ways to leverage emails as a key revenue generating channel


3. Use psychology to take advantage

It’s no surprise that marketers are always looking for new ways to engage their audience. One of the most powerful tools at any marketer’s disposal is psychology. This has been used for years to make people more susceptible to buying their products and services.

Focus on the psychology of your audience to win your campaign. Some examples of things that might set off a chain of events are:

  • Fear of missing out (FOMO)
  • The psychology of color
  • Reviews and testimonials
  • Exclusivity and incentives
  • Curiosity gap
  • Impulse purchases

These psychological triggers can assist you in writing compelling emails that, in turn, boost your conversion.

4. Use email automation

No matter what you’re selling, email automation can be the difference between a business that’s struggling to stay afloat and one that’s growing exponentially.

Email automation is all about saving time for your sales team while also establishing trust with your leads. It doesn’t take a rocket scientist to see how useful it can be—but it does take some strategic planning.

With the right email marketing software, you can set your emails to look professional and be super engaging. This means that when a customer opens an email from your company, they will know exactly what it is all about and the purpose of the message.

The impact of well-written automated marketing emails is higher than any other type of automated email.

7 ways to leverage emails as a key revenue generating channel

Automated emails work by creating a series of pre-written recipes that can be sent out based on specific criteria, such as when an order is placed or when someone abandons their cart.

For example, if someone abandons a cart from your store, you can set the workflow to send an abandoned cart emailas soon as they leave the cart and ask them to complete the purchase.

5. Optimize your emails for mobile users

When it comes to getting results, email is king. And with so many people using their phones as their primary device for checking email, there are even more opportunities for businesses to increase their revenue with emails.

Today, mobile usage is one of the most critical aspects of marketing. According to Adobe, 85 percent of people check email on their smartphones.

If you’re not making your message playable for this growing segment, you’re missing out on a huge chunk of your audience.

The good news is that with the right strategies, you can make your emails more appealing to mobile users and improve your conversion rate. Keep this in mind when designing your next email campaign, so it’s optimized for mobile users.

7 ways to leverage emails as a key revenue generating channel


6. Do A/B testing

In today’s hyper-competitive world, A/B testing is an invaluable tool for any marketer to drive revenue. It allows you to test out different versions of your website, landing pages, emails, marketing campaigns, and more to find what works best for your business.

The most significant benefit of A/B testing is that it drives revenue. You won’t waste time trying out ideas that don’t work or investing in the wrong marketing strategies because you’ll know which ones bring in hard cash.

7 ways to leverage emails as a key revenue generating channel

7. Find the right time to send emails

Sending emails at the right time may impact revenue, as well as email deliverability and user engagement.

Many companies are still not sending emails at the optimum time to drive revenue. For example, most eCommerce businesses are not sending abandoned cart emails after an hour of inactivity on their website. This is a big mistake.

Since email marketing has become an essential tool for businesses operating online, email campaigns can play a huge role in driving revenue through sales, which is why you should send your emails at the right time.

Wrap Up

Email marketing is a critical component of any effective marketing strategy. It’s also the most cost-effective. When you know what you are doing, email can be an enormous revenue generator for your business.

This is why it’s crucial to leverage emails. It’s also a channel that you can use to connect directly with your leads, build trust and relationships, and generate revenue. We hope you enjoyed reading this blog post and found it useful.

Janani H
Janani H is a Content Writer at TargetBay, an Ecommerce Marketing Cloud used by thousands of online stores across the globe. When she isn't writing, she can be found riding the Metro and enjoy trying new local foods.