The lives of PR professionals are generally fast-paced and stressful owing to tight deadlines and last-minute client demands. PR teams always need to stay on top of the latest industry trends to deliver outstanding results. With such demanding jobs and stressful work, it is important to have a comfortable workspace that encourages PR teams to complete their tasks on time without feeling pressured.;
Coworking spaces offer the best solution in these regards when compared with traditional office environments. These spaces are designed to create an excellent work atmosphere that fosters team collaboration and communication. Besides providing a conducive work environment, coworking spaces offer excellent infrastructure and amenities, such as high-speed internet, ergonomic workstations, meeting rooms, break zones, and more that help PR professionals to work productively.
In fact, the latest coworking statistics revealed that 84 percent of professionals feel motivated when working in a coworking environment and 46 percent believe that coworking has enhanced their productivity.
In this post, we will discuss the top 7 ways to maximize your PR team’s productivity in a coworking environment.
#1. Choose a well-equipped coworking space
The first step in maximizing your PR team’s productivity is to choose a coworking space that is well-equipped to meet your needs. Understand your workspace requirements and priorities when shortlisting coworking spaces for your business.
Look for a space that offers comfortable workstations, reliable internet connection, adequate lighting, tech-enabled meeting rooms, lounge area, and other essential amenities. Other factors, such as coworking space location, security initiatives, membership pricing, and more also play a crucial role in determining the best one for your business.
Ask for a tour or a day’s trial to get the feel of the space and understand how it will benefit your team before committing to a membership. Remember the chosen coworking space must offer an ideal work environment along with the best tools and resources. Thus, offering your PR team excellent support to thrive in their work.
#2. Offer flexible working benefits
One of the benefits of leveraging coworking spaces is the flexibility they offer. PR teams often have to work outside of regular work hours to meet tight deadlines or handle crises. Hence, implementing a flexible schedule can help your PR team to manage their work and personal life better. It offers a great way to improve job satisfaction and boost overall team productivity.
Flexible working arrangements, such as remote work, flexible hours, and more offers your team more control over their work schedules, which can lead to increased productivity. It helps them achieve a better work-life balance and reduce stress and burnout, thereby building happier and more productive workplaces.
#3. Create a distraction-free environment
We know that coworking spaces can get noisy and busy which can make it difficult for your PR team to concentrate. Hence, it is important to create a distraction-free environment that allows them to work with complete focus and attention.
To keep distractions at bay, opt for private office solutions in coworking spaces that have adequate sound insulation to reduce noise levels. Invest in noise-canceling headphones to help your team members maintain their focus and concentrate on the tasks at hand. Create quiet zones within your office that your employee can use to work on tasks that demand the utmost attention.
#4. Encourage the team to maintain a work routine
Following a work routine is another key factor that contributes to maximizing your PR team’s productivity. It creates a sense of structure that helps them stay focused and productive. Prioritizing their days is crucial as the lives of PR professionals are generally busy with urgent client requests, new product launches, and more.
Encourage employees to create a schedule that outlines their work hours and motivate them to stick to it. Set clear expectations for the assigned work by adding task descriptions, deadlines, priority status, and more to make your team more responsible and accountable for their work.
Further, encourage your team to take short breaks throughout the work day to relax their minds. This will help them recharge and energize themselves to look at the tasks with a fresh outlook and use novel approaches to complete them.
#5. Build a culture of open communication
Communication is the key to building successful and productive PR teams. Foster a culture of open communication in your company and help your team collaborate effectively, share ideas, and solve problems. Conduct regular team meetings, one-on-one check-ins, and daily standups to boost team communication. This will create a sense of camaraderie among team members and promote a supportive work environment.
Organize various team-building activities so that your team can get together, communicate with one another honestly, and build strong relationships. This will, in turn, encourage team members to ask for help with the challenges they encounter when working, provide feedback or suggestions for improvement, and discuss opportunities for business growth. Use event spaces in coworking spaces to host your internal team events.
Further, organize various networking events to offer your team a chance to connect with other industry professionals, learn from their experiences, and collaborate on projects. Encourage your PR team to attend other networking events held in the coworking spaces to boost their business connections. Take advantage of the growing coworking community to stay informed about the latest trends and business opportunities.
#6. Invest in technology that boosts productivity
Leveraging technology is another way to boost the productivity of your PR teams. Invest in various software tools to organize and track the status of the daily tasks. For example, project management software like Trello or Asana can help your team manage their tasks and deadlines, an instant messaging tool, such as Slack or Microsoft Teams can facilitate communication and information sharing, and more.
Did you know an average marketer or typical PR professional spends over 16 hours per week carrying out routine tasks? Hence, leverage tech automation to automate repetitive tasks, such as tracking the status of who responded to pitch emails, distributing multimedia press releases, posting updates on social media, monitoring brand mentions, and more. Provide your PR team with intuitive tools to help them work more efficiently.
#7. Recognize star performers
Recognizing and rewarding your PR team’s hard work helps in creating a positive and productive work environment. It helps you show that you value them and their contributions. It will help them feel more connected and dedicated to your business and boost employee retention.
Reward your team for their hard work and achievements to boost their morale and motivate them to deliver high-quality work at all times. Acknowledge their efforts and celebrate their successes to inspire them to continue working hard and strive for excellence.
Recognize individual accomplishments by implementing a recognition program and offer them some exciting incentives, such as bonuses, gift cards, gift hampers, and more. Provide them with amazing opportunities to boost their professional development. This will help them enhance their skills and deliver exceptional results for your business.
Having a strong PR team is pivotal to the success of your business. Offer your team the best working environment, amenities, and tools to encourage them to do their best work without feeling overwhelmed. Choose the best coworking space for your PR team through proper research and careful planning and boost the productivity of your PR team with the easy-to-implement tips we shared in this post.