A few years ago, if you wanted to be among the top results of a search engine, all you had to do was stuff your website with keywords and hope for the best.
Today, things tend to be a little more complex. In order to stand out in the complicated world of SEO, you need to be up to date with all the latest trends and rules that search engines such as Google put in place.
For small businesses, this can be quite a big task. However, as a small business owner, you should not be discouraged by this fact, since even people who eat, sleep, and breathe digital marketing often struggle with the whole process.
If you are not currently investing in digital marketing, then you could be missing out on business from people who are already searching for your products or services. You could quite simply stop these easy sales from going to your competitors, the ones that have optimized their websites and platforms for SEO. All you have to do is improve your own search engine rankings.
Now that you know what SEO is and why it is important for your business, it is time to start putting it into play. In 2018, the techniques needed to rank yourself higher in search engine results are different from what were last year.
Seotribunal’s informative graphic below that highlights 72 stats to help you better understand SEO in 2018.
One of the key points is that there will be a much bigger focus on mobile use, as currently 58% of searches comes from mobile devices, while 40 percent of people conduct searches using smartphones only.
With these kind of stats, it is clear to see why search engines place such a high emphasis on having a good mobile SEO. The graphic also helps to highlight the many advantages that ranking highly on a search engine can have. Not only are people more likely to click through to your site, but it can also impact your brand’s perception, offers high quality leads, and the returns are more trustworthy.
Study the graphic and don’t hesitate to experiment with solutions that catch your attention.