fbpx

8 in 10 companies cite AI as a key revenue driver in 2022—how can your brand capitalize?

by | Jan 25, 2022 | Public Relations

Artificial intelligence investments are poised to make a big impact on businesses this year, and right where it counts—driving sales. Business AI software maker SambaNova Systems released a new study, The Race to AI Value: Scaling AI/ML Ahead of Your Competition, revealing 78 percent of top companies rate AI and machine learning (ML) as important revenue drivers for 2022.

While organizations understand AI/ML is needed to drive revenue and business goals, only a quarter of top companies report they’ve scaled their AI/ML initiatives across their organization, leaving the remaining three-fourths well behind in the next wave of technology advancement. Despite growing investment and excitement about AI driving innovation and revenue, many organizations remain in the early stages of implementing AI initiatives and face varied challenges scaling their AI initiatives.

8 in 10 companies cite AI as a key revenue driver in 2022—how can your brand capitalize?

“To keep pace with the rapid evolution of AI/ML and deep learning, technical leaders need to determine which use cases will drive revenue and innovation for their business, and identify how to deploy them quickly at an enterprise level,” said Rodrigo Liang, co-founder and CEO of SambaNova Systems, in a news release. “Those that haven’t made it a priority will need to do so in 2022 and then move quickly to stay competitive.”

8 in 10 companies cite AI as a key revenue driver in 2022—how can your brand capitalize?

The research shows:

AI/ML is important for driving revenue

More than three-quarters (78 percent) of respondents report that AI/ML is very important for driving revenue. Two-thirds (68 percent) say their AI/ML strategy is aligned with business goals; cost savings is still the top KPI to measure success.

Deep learning is critical for new innovation

Three-quarters of respondents (75 percent) say improving access to deep learning is important for innovation within their industry. Organizations are exploring deep learning applications with natural language processing (81 percent), computer vision (61 percent) and recommendation algorithms (55 percent).

Enterprises are scaling up their investments in strategic technology, especially in the financial services industry

More than two-thirds (70 percent) of respondents plan to allocate more than $100 million of IT budget toward strategic technology goals, and almost one-third (32 percent) say 20 percent of their IT budget is dedicated to AI/ML. In the financial services industry, 81 percent plan to significantly increase their investments in AI/ML—the highest percentage of any industry.

8 in 10 companies cite AI as a key revenue driver in 2022—how can your brand capitalize?

Organizations face multiple barriers to scaling AI/ML initiatives

Fifty percent of respondents say they have difficulties customizing models, 35 percent have insufficient computing infrastructure to handle intensive AI/ML workloads, and 28 percent lack trained talent. More than half (53 percent) of respondents strongly agree that they’ll run out of computing power in the next decade without new architecture, while 42 percent say they either lack enough AI/ML engineers on staff.

IDC recently forecast that the global AI market will grow more than 18 percent year-over-year in 2022. As business leaders invest more time and money into AI/ML initiatives they remain challenged in taking the next steps on their AI journeys. By not untangling the complexities of scaling AI, organizations risk losing a competitive advantage that only AI technologies can deliver.

“As AI becomes ubiquitous across industries, it is driving innovation, disrupting entire markets and spurring profound transformation that has the potential to refactor the Fortune 500 just as the internet has over the past several decades,” Liang said. “To come out ahead, companies will need to scale up AI initiatives that boost efficiencies and streamline operations, as well as drive innovations that transform how people live and how business is done.”

8 in 10 companies cite AI as a key revenue driver in 2022—how can your brand capitalize?

Download the full report here.

SambaNova’s report surveyed 600 full-time AI/ML, data, research, experience and cloud infrastructure leaders at the director level and above In August 2021. The survey captured 100 responses from each of six key industries: financial services, healthcare and life sciences, manufacturing and auto, retail and e-commerce, public sector and oil and gas.

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 12 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richardc@bulldogreporter.com; @BulldogReporter

RECENT ARTICLES

4 considerations when starting a public relations agency

4 considerations when starting a public relations agency

Public relations professionals are known for promoting their clients' perspective, and should be able to enhance the image of their clients as well. They are not like paid advertisers—a PR pro’s entire job is to persuade the media toward the viewpoint of their...