There is no handbook for creating the right content. What makes things worse is the fact that the world of content is ever-changing.
That being said, success in the content marketing realm isn’t rare. A winning strategy is the product of trial and error, evaluation, and alterations.
So, let’s take a quick look at the process of choosing the right content KPIs.
Establish your goals
There’s no one-size-fits-all basket of KPIs. They vary depending on your business and goals. In this light, a good starting point would be to consider your objectives.
What is it that you’re gunning for? Boosting engagement, generating leads, and increasing sales are some of the common goals you may want to achieve via content. Narrow down on yours.
A number of marketers make the mistake of jumping into measurement without a clear idea of what they’re trying to accomplish. Don’t follow suit.
Match your goals with the right metrics
Now, to track whether your content is in line with your goals, monitor relevant KPIs.
For instance, if brand awareness is on the top of your priorities, you can measure your overall traffic, audience engagement, and inbound links.
If your traffic is unsatisfactory, perhaps, your content isn’t interesting enough or isn’t reaching the right people. You can then amend your strategies accordingly.
Want to learn about other content KPIs to evaluate your content? This blog post from me will be helpful. And check out the infographic below: