For many brands, influencer marketing has become an important part of their overall social media marketing strategy, and with good reason. The average influencer campaign returns more than five times the investment for every $1 spent.
But that average is hard-won. One in three marketing teams say coming up with effective influencer campaign strategies is a major challenge for them. So, it’s no surprise that even though on average, influencer campaigns deliver great ROI, nearly a quarter of the influencer campaigns activated by brands fail to deliver any return on investment at all.
The team at The Shelf Full-Funnel Influencer Marketing created this visual guide to influencer marketing, which lays out the differences between the three main types of influencer campaigns. Use this as your quick-reference guide for figuring out when to run each type of campaign, what types of influencers to use, and the types of content that work best in each type of influencer campaign.