In a PR world driven by efficiency and profit margins, it can be tempting to fall back on tech to deliver—often at the expense of true storytelling. New York City-based SourceCode Communications, launched in 2017 by Hotwire Global vets Becky Honeyman and Greg Mondshein, was built on the premise of returning a level of humanity back to technology communications.
“While tech, data and insights support our business and guide our thinking, we fundamentally believe human beings create and tell the most effective stories. We believe it’s our job to make an emotional connection between brand and consumer to influence perceptions and engender new behaviors,” says Mondshein. “When we talk about tech and humanity, it is this connection we are always striving towards. The same North Star guides our candid client counsel and the systems and processes designed to enable team members to work how, when and where they perform best. All together, we believe this is the reason we’ve experienced the growth we’ve seen.”
SourceCode’s campaigns for businesses such as SCRUFF, Blis, FocusVision, Pindrop Security and Elvie are rooted in data, insights and in the combined power of creative integrated communications. Most importantly, it’s the firm’s position that a platform-agnostic approach to reaching audiences is the most effective way to drive businesses forward. And lastly, the agency only agrees to engagements founded on a mutual understanding of their role as a true strategic partner involved in key marketing conversations.
Read on to see why this inspiring new firm was named the Grand Prize Winner and Agency of the Year, in addition to taking home two Gold Awards in the “Best Boutique Agency” and “Best New Agency” categories, in Bulldog’s 2018 Stars of PR Awards.
Client growth and retention
In its first full year of business, SourceCode has experienced tremendous growth. “We grew our client base by more than 130 percent in 2018, increased our average retainer size by 29 percent and our top line revenue by more than 5x,” Mondshein offers.
In addition, SourceCode retained 75 percent of the clients they started with in 2018, more than doubled its overall client numbers during the year, and boosted the average retainer size per client by more than 40 percent—stunning numbers for a new firm.
SourceCode is building the agency everyone wants to work with and for. Staffers are hardworking, honest, smart and a bit goofy—a team of people who have something to prove and don’t take themselves too seriously. They embrace individuality, seek out new points of view, and are obsessed with the firm’s culture. The founders believe without a shadow of a doubt that investing in its people directly impacts their bottom line. In addition to big agency benefits, profit sharing and a six-month paid parental leave policy, the firm offers a chance to make a difference.
“We have built a culture that first and foremost respects the individual. At our core, we believe happy and balanced employees perform better for us and our clients. Therefore, we’ve focused heavily on the work environment we’ve built,” Honeyman says. “In 2018 alone, below are the programs we’ve kicked off:
- Profit sharing
- FSA and HSA
- Parental leave policy – 6 months paid, job held for up to one year
- Flexible working arrangements
- Unlimited vacation
- Social event calendar
- Journalist lunch and learns
- Monthly training sessions
- Continuing education allotment of $1,500 per employee per year”
In addition to its terrific revenue and client acquisition achievements, SourceCode received numerous awards and recognitions in its first year, including several top honors from The Holmes Report, PRWeek and PR News.
Greg and Becky are often quoted in business and industry trades based on their expertise in public relations and agency management. Mondshein was also elected to the PRC Next Board and subsequently nominated as Co-Chair.
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