There’s a new buzzword in the influencer marketing space and that is Micro-Influencers. If 2017 demonstrated that marketers cannot ignore the importance of influencers, then 2018 is the year of micro-influencers, according to influencer marketing platform SocialPubli.com.

As influencer marketing matures and evolves, brands are now more aware than ever about the advantages of amplifying messages among smaller hyper-targeted audiences. Given today’s visibility challenge and steep decline in organic social media reach, many are looking beyond follower counts and focusing on actual engagement.

Micro-influencers offer the perfect combination of proximity, credibility, engagement, and affordability—and unlike what happens with macro-influencers and celebrities, the content that they produce resonates with their audience because they are relatable.

Check out the firm’s cool infographic below for more insights:

As influencer marketing matures, the power of micro-influencers increases

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