There’s a new buzzword in the influencer marketing space and that is Micro-Influencers. If 2017 demonstrated that marketers cannot ignore the importance of influencers, then 2018 is the year of micro-influencers, according to influencer marketing platform SocialPubli.com.
As influencer marketing matures and evolves, brands are now more aware than ever about the advantages of amplifying messages among smaller hyper-targeted audiences. Given today’s visibility challenge and steep decline in organic social media reach, many are looking beyond follower counts and focusing on actual engagement.
Micro-influencers offer the perfect combination of proximity, credibility, engagement, and affordability—and unlike what happens with macro-influencers and celebrities, the content that they produce resonates with their audience because they are relatable.
Check out the firm’s cool infographic below for more insights:
Get Your Daily PR Updates
Subscribe to get daily PR News updates from Bulldog Reporter
With harmful content and other crises potentially around every (social media) corner these days, brands and businesses need to be proactive when it comes to protecting their reputation and their customers. Seems like a no-brainer, but new research reveals this is not...
As the world is evolving, with globalization and the rise of technology, one might become afraid about their public relations business. And is there a need for public relations in the new world? There is a need for it, of course, although certain aspects of it are...
As the country gears up to mark the 50th anniversary of the Apollo 11 moon landing, hucksters of knock-off T-shirts are celebrating as surely as the rest of the nation. They have been hawking their wares almost virally on Facebook timelines. And the social media giant...