There’s a new buzzword in the influencer marketing space and that is Micro-Influencers. If 2017 demonstrated that marketers cannot ignore the importance of influencers, then 2018 is the year of micro-influencers, according to influencer marketing platform SocialPubli.com.
As influencer marketing matures and evolves, brands are now more aware than ever about the advantages of amplifying messages among smaller hyper-targeted audiences. Given today’s visibility challenge and steep decline in organic social media reach, many are looking beyond follower counts and focusing on actual engagement.
Micro-influencers offer the perfect combination of proximity, credibility, engagement, and affordability—and unlike what happens with macro-influencers and celebrities, the content that they produce resonates with their audience because they are relatable.
Check out the firm’s cool infographic below for more insights:
Want more like this?
Subscribe to get daily or weekly PR News updates from Bulldog Reporter
New research from micro-influencer marketing platform SocialPubli.com examines how micro-influencer campaigns perform in comparison to their counterparts across social media networks to gain a better understanding of what works—and what doesn’t—when partnering with...
Good marketing is all about communication, and Millennials, many of whom are now approaching their 40s, have raised the bar for companies—research shows that today there’s a “strong and growing consumer desire for personalized expertise.” In other words, customers...
We know that shoppers are flocking to ecommerce sites to take advantage of more personalized and efficient shopping experiences, but new research from application software firm SAP SE reveals that, like their in-store brethren, online retailers are also struggling...