Businesses learning from AI experimentation—but real business value remains elusive

by | Sep 24, 2019 | Public Relations

Artificial intelligence is poised to streamline and empower business—if companies can just figure out how to use it right. According to new research, most businesses are well underway with AI experimentation, but many still lack understanding to deliver business value and for making AI a success on a sustainable basis.

New survey results from digital transformation firm Mindtree reveal that 85 percent of organizations have a data strategy and 77 percent have implemented some AI-related technologies in the workplace, with 31 percent already seeing major business value from their AI efforts. But even though companies are achieving their vision to industrialize AI, many must do more to gain real business value.

Greater focus is needed on use cases that deliver business value

When implementing an AI strategy, there’s a pressing need for use cases to demonstrate business value. The survey revealed that 16 percent of enterprises globally focus on a pain point and then define a use case, with smaller organizations (13 percent) being less likely to focus on the business impact compared with their larger counterparts (18 percent). With all the pressure to harness AI, many organizations are experimenting but not all have found the formula to deploy at scale and add significant value.

Businesses learning from AI experimentation—but real business value remains elusive

The survey found there are certain business functions such as sales (35 percent) and marketing (32 percent) gaining the most value from AI, as it accelerates the delivery of improved customer experiences. The most popular technologies deployed by global organizations are machine learning (34 percent), chatbots (34 percent), and robotics (28 percent).

Success with AI means merging rapid experimentation, organizational agility and skills

AI is already delivering measurable business benefits, but the majority of enterprises have yet to find a formula for repeatable success. An important requirement for enterprises to successfully start their AI journey is to experiment with different use cases and technologies with agile and rapid innovation methodologies. Just over a quarter (29 percent) of the enterprises surveyed said they are agile enough to rapidly experiment with AI, with large organizations (39 percent) having an edge compared to their smaller counterparts at 19 percent.

Businesses learning from AI experimentation—but real business value remains elusive

Progressive enterprises are spending 25 percent of their IT budget on digital innovations with a focus on use case definition, experimentation, and operationalization for scale. Businesses also understand the need to upgrade and refresh their skills to capitalize on AI. Forty-four percent say they will hire the best talent available externally, 30 percent have partnerships with academia, and 22 percent run hackathons to solve data challenges and identify potential candidates.

The AI-led enterprise—it’s all about data

Finding the right use cases and building alignment and support for AI initiatives are critical, but data is the make-or-break variable when it comes to scaling AI across the enterprise. Businesses need to modernize their data infrastructure, architectures and systems, along with an overarching data strategy and robust data governance processes. The survey revealed more than half (51 percent) of large enterprises say they don’t fully understand the data infrastructure needed to implement AI at scale, while 6 out of 10 organizations believe their data infrastructure and architectures are immature and not well positioned to deliver business value.

Businesses learning from AI experimentation—but real business value remains elusive

“The potential of AI to disrupt, transform and rebuild businesses is clearly felt in the C-Suite, even if it is not yet fully understood,” said Suman Nambiar, Head of Strategy, Partners and Offering for Digital at Mindtree, in a news release. “Business and technology leaders are increasingly expected to prove business value, unlock the power of their data, and define their AI strategy and roadmap. To thrive in the Digital Age, businesses must be agile and unafraid of failure. They must also constantly refine their understanding of how AI will give them a competitive edge and deliver real and measurable business value to maximize their investment in these disruptive and powerful technologies.”

Download the full report here.

Businesses learning from AI experimentation—but real business value remains elusive

The online survey was conducted by Censuswide and the data was gathered from 650 global IT leaders, with an equal breakdown of 325 respondents from the UK and US. The sector breakdown as follows; Manufacturing (100), FS (100), Retail (100), Travel (100), FMCG (100).

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 17 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richard.carufel@bulldogreporter.com; @BulldogReporter