COVID-19 stats every brand and marketing team need to know

by | May 27, 2020 | Covid-19, Marketing, Public Relations

If you’ve been tuning in daily to watch the news and pluck a few insights from press conferences, you’re in the majority. Most of us are on a steady diet of headlines, charts, and info about COVID-19 as we try to piece together how the pandemic will further impact our daily lives.

For businesses, the uncertainty around COVID-19 and the economy have resulted in everything from exponential increases in sales of fast-moving consumer goods to near-shutdown of other industries like travel and hospitality.

Take a look at these headlines and data that showed up in Google Search over the last month:

  • More than 100,000 businesses have closed forever as the nation’s pandemic toll escalates The Washington Post, May 12, 2020
  • 43% of small businesses say they’ll be forced to close permanently if they don’t get some help soon Marketwatch, April 13, 2020
  • Half of small businesses may close within two weeks Inc.com, April 3, 2020

I also want to drop a few important stats from Facebook’s most recent survey, The State of Small Business Report May 2020:

  • 31 percent of small and medium-sized businesses have shut down in the last three months.
  • 52 percent of self-employed people have shut down (55 percent of which are women-owned)
  • 40 percent of SMBs say they’re cash outflow is greater than cash inflow (for service-oriented SMBs that number rose to 49 percent and construction-related SMBs, 55 percent)
  • 40 percent of owner-managed SMBs are facing supply chain challenges

Businesses around the world have been in dire straits for months. We know that it’s hard enough trying to figure out how to protect yourself and your family right now, but brands and their respective marketing teams also have to figure out how this pandemic is impacting their customers.

The team at influencer marketing platform The Shelf pulled together a list of important COVID-19 statistics that specifically affect brands and marketing teams in hopes that these stats will provide you with the same insights they gave us:

Coronavirus and Buyer Behavior Infographic

Coronavirus and Buyer Behavior Infographic

Coronavirus and Buyer Behavior Infographic

Coronavirus and Buyer Behavior Infographic

Coronavirus and Buyer Behavior Infographic

Coronavirus and Buyer Behavior Infographic

This article originally appeared on TheShelf.com; reprinted with permission.

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Sorilbran Stone
Sorilbran Stone is Head of Content Marketing at The Shelf.

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