Yes, content is still king, and it’s the key component to any PR and marketing materials—if you’re willing to forego the usual grandstanding about your brand and its “revolutionary solutions” and instead focus on connecting with an actual audience that may not really care about your explicit messaging (i.e., your entire marketable universe).

How can you sharpen your output for your target audiences? Content publishing platform PowerPost has released its Intelligent Content Playbook, a new eBook distilling the latest content creation strategies and optimization techniques from the industry’s top marketers. The Playbook gives immediate, actionable guidance on creating branded content that cuts through digital noise using today’s most advanced technology, trends and techniques.

Creating intelligent content—new PR and marketing playbook provides a crash course

Written by Scott Fenstermaker, PowerPost’s vice president of marketing, the Playbook teaches marketers how to create data-driven, authoritative content that will attract links, ranks and engagement in an increasingly competitive environment. The book explores advanced subject areas like AI, Content Intelligence, content repurposing techniques and incorporating original research.

The 7 “Musts” of Intelligent Content:

Creating intelligent content—new PR and marketing playbook provides a crash course

Inspired by Tim Ferriss’ Tools of Titans, the book collects and refines the best practices from guest instructors featured in PowerPost’s “Brand Publishing Masterclass,” a unique, expert-level webinar series for senior content marketers and directors. The Playbookfeatures contributions from top instructors like Steph Nissen, Adele Revella, Park Howell, Mike Brown, Michele Linn and Christopher Penn.

Creating intelligent content—new PR and marketing playbook provides a crash course

“According to Buzzsumo, 70 percent of all content published in 2017 received zero inbound links,” said Fenstermaker, in a news release. “Brands are now creating more content than customers are able to consume, which means that most marketing content must work harder to be noticed or linked. We wanted to create a book that teaches how to create ‘armor-piercing content’—authoritative, journalistic content based on competitive data, that drives recognition and traffic in an increasingly crowded field.”

Download the full report here.

Creating intelligent content—new PR and marketing playbook provides a crash course

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Richard Carufel

Richard Carufel

Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 12 years, and has interviewed hundreds of journalists and PR industry leaders.


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