Data management found to be critical for successful AI adoption

by | Oct 24, 2022 | Public Relations

New research from MIT Technology Review Insights affirms AI and data management as essential pillars to enterprise success—and the majority of survey respondents cited data mismanagement as a critical factor that could jeopardize their company’s future AI success.

The new report, CIO Vision 2025: Bridging the Gap Between BI and AI, was conducted in May and June 2022 in association with lakehouse architecture pioneer Databricks.

“Data issues are more likely than not to be the reason if companies fail to achieve their AI goals, according to more than two-thirds of the technology executives we surveyed,” said Laurel Ruma, global director of custom content at MIT Technology Review Insights, in a news release. “Improving processing speeds, governance, and quality of data, as well as its sufficiency for models, are the main data imperatives to ensure AI can be scaled.”

Data management found to be critical for successful AI adoption

Highlights from the report:

Well over half of execs expect AI use to be widespread or critical in business functions by 2025

From mostly limited AI use across the enterprise today, the surveyed executives plan a major expansion of use cases in all core functions in the next three years. More than half expect AI use to be widespread or critical in their IT, finance, product development, marketing, sales, and other functions by 2025. Some 94 percent of those surveyed say they are already using AI in their line of business today.

Data management found to be critical for successful AI adoption

Nearly three-quarters (72 percent) of C-level respondents stress that problems with data management will jeopardize future AI achievement

The majority of surveyed companies will invest in unifying their data platform for analytics and AI in the next three years to bolster AI adoption. Over two-thirds of respondents (68 percent)—and virtually all leaders (99 percent)—say this is crucial to the success of their enterprise data strategy.

More than three-quarters (78 percent) say scaling AI successfully is top priority for data strategy

The surveyed companies’ data and AI strategies are closely interlinked. Over three-quarters (78 percent) of the executives surveyed say that scaling AI and machine learning use cases to create business value is the top priority for their enterprise data strategy over the next three years.

AI investment will be strongest in financial services

Of the 14 industries in the survey, AI leaders were most numerous among retail/consumer goods and automotive/manufacturing companies. However, companies in financial services are expected to see the highest investment growth in data management and infrastructure.

Executives see multi-cloud and open standards as integral to AI progress

Most of the survey respondents (72 percent) appreciate the flexibility that a multi-cloud approach provides for AI development. CIOs interviewed for the study emphasize the importance of open architecture standards in supporting multi-cloud, and the importance of both in progressing AI development.

Data management found to be critical for successful AI adoption

“These insights from global CIOs are consistent with what we hear in the field. AI-ready data is no longer a nice-to-have—it is critical to solve real-world problems and drive business outcomes,” said Chris D’Agostino, global field CTO at Databricks, in the release. “An open and unified platform like the Databricks Lakehouse enables organizations to put their data into action and we are committed to ongoing innovations that will empower business leaders to deploy and scale mission-critical AI projects successfully.”

Among the companies represented in this research are: Procter & Gamble, Johnson & Johnson, Cummins, CNH Industrial, Walgreens Boots Alliance, S&P Global, Marks & Spencer, Tokio Marine, Virgin Australia, and Freshworks.

Download the full report here.

The findings of the report are based on a survey of 600 global CIOs, CDOs, and CTOs from 14 industries and interviews with C-level executives from top enterprises to understand how leaders are thinking about challenges in data management and business value realization as they work to unleash the power of AI in their enterprises. 

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 17 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richard.carufel@bulldogreporter.com; @BulldogReporter


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