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Event-driven architecture: Defining an event-centric digital strategy

by | Jul 19, 2017 | Marketing, Public Relations

Achieving broad competence in event-driven IT will be a top-three priority for the majority of global enterprise CIOs by 2020, according to a new report from research and advisory firm Gartner. Defining an event-centric digital business strategy will be key to delivering on the growth agenda that many CEOs see as their highest business priority, the firm asserts in its latest study, Articulating the Business Value of Event-Driven Architecture.

Event-driven architecture (EDA) is a key technology approach to delivering this goal,” said Anne Thomas, vice president and analyst at Gartner, in a news release. “Digital business demands a rapid response to events. Organizations must be able to respond to and take advantage of ‘business moments’—and these real-time requirements are driving CIOs to make their application software more event-driven.”

How to define an event-centric strategy

Because CEOs are focused on growth via digital business, CIOs should focus on defining an event-centric digital business strategy and articulate the business value of EDA. According to the Gartner 2017 CEO survey, 58 percent of CEOs see growth as their highest business priority. CEOs achieve growth by adopting new business models, introducing new products and services, expanding into new markets and geographies, upselling to existing customers and stealing market share from competitors.

CEO top business priorities for 2017 and 2018:

Defining an event-centric digital business strategy

“Findings from the survey clearly indicate that CEOs view digital business as their No. 1 opportunity for growth,” said Thomas. “Most CEOs also recognize a triangular relationship between technology, product improvement and growth. They recognize that technology is the fundamental enabler of digital transformation and leading digital companies have figured out that EDA is the ‘secret sauce’ that gives them a competitive edge.”

Event-centric processing is the native architecture for digital business, and to enable growth through digital business, strategic parts of the application portfolio will need to become event-driven. CIOs can use EDA to foster growth by enabling digital business transformation, capitalizing on digital business moments, using modern technologies, accelerating business agility and enabling application modernization.

Use innovative EDA-based technologies to support digital business transformation

“Event processing and analytics play a significant role in allowing organizations to capitalize on a business moment,” said Thomas. “A convergence of events generates a business opportunity, and real-time analytics of those events, as well as current data and wider context data, can be used to influence a decision and generate a successful business outcome. But you can’t capitalize on the business moment if you don’t first recognize the convergence of events and the digital business opportunity.”

This is why digital business is so dependent on EDA. The events generated by systems—customers, things and artificial intelligence (AI)—must be digitized so that they can be recognized and processed in real time. EDA will become an essential skill in supporting the transformation by 2018, meaning that application architecture and development teams must develop EDA competency now to prepare for next year’s needs. CIOs should identify current projects where EDA can provide the most value to enable adoption of technology innovations such as microservices, the Internet of Things, AI, machine learningblockchain and smart contracts.

Modernize application portfolios to support digital transformation

A legacy application portfolio can be a significant inhibitor to digital business transformation. A digital business technology foundation must support continuous availability, massive scalability, automatic recovery and dynamic extensibility. Digital business applications must also use modern technologies to engage customers, support digital business ecosystems, capitalize on digital moments, and exploit AI and the IoT.

“Modernizing core application systems takes time, and few organizations are in a position to immediately move over to a replacement system,” said Thomas. “Instead, they need to use EDA to stage their modernization efforts, and gradually migrate capabilities while implementing digital transformation.”

Gartner clients can download the report here.

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 17 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richard.carufel@bulldogreporter.com; @BulldogReporter

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