Engaging Gen Z in the metaverse—how it will impact their future

by | Oct 27, 2022 | Public Relations

New survey research from young consumer authority Cassandra unveils emerging attitudes and knowledge about the metaverse and new technologies, and their potential impact. As new technologies emerge, 61 percent of Gen Z agree that the development of immersive experiences in the metaverse will create jobs and boost economic activity.

“Gen Z enjoys the aspect of creative freedom, and as the metaverse and new technologies are developed, they’re eager for new opportunities to collaborate and connect,” said Kathy Sheehan, senior vice president at Cassandra. “Gen Z has trust in the digital world and can see great value in what the metaverse has to offer.”

Gen Zs believe that the metaverse will have the greatest impact on the world of work

Supply and demand is encouraging people to enter the meta-economy, and Gen Z is known for their participation in the digital world as they enjoy being part of the creative process, especially now as cryptocurrencies capture their attention. The report found that 65 percent of Gen Z strongly rely on technology to help manage their finances—and the rise of cryptocurrencies, NFTs and blockchain technologies has added to their interest and engagement in the space.

Additional findings include:

  • 44 percent of U.S. trendsetters frequently use cryptocurrency
  • 43 percent of Gen Zs report that they understand cryptocurrencies
  • 57 percent of U.S. trendsetters are excited to use the metaverse in the future
  • 59 percent of youth today report they always try to have more than one stream of revenue, such as crypto

Clients can download the report here.

The research was crafted through a quantitative survey fielded in both the U.S. and UK. Cassandra interviewed a nationally representative sample of 1,000 U.S. youth age 14 to 34 based on age, gender, ethnicity, and region, and 550 UK youth in the same age range, also nationally representative based on age, gender and region. Additionally, the firm surveyed 500 Trendsetters between the ages of 14 and 34 across the U.S. and UK. 

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 17 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richard.carufel@bulldogreporter.com; @BulldogReporter