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Even as omnichannel initiatives expand, businesses are still afraid of all-in content experiences

by | Feb 8, 2022 | Public Relations

Despite reports that many enterprises are pursuing more advanced omnichannel content platforms, new research from headless content management system Storyblok shows that companies are still taking a cautious approach and mostly sticking with websites and mobile apps, even though there are plenty of other content venues to consider.

While there is an increase in interest in areas like voice-activated speakers, AR/VR and smartwatches for the future, the data shows that they’re still on the lowest end of the scale. According to the new State of Content Management 2022 report, when asked which platforms and channels they serve with their CMS, just 7.2 percent said voice-activated speakers, 6.6 percent said AR/VR, and only 3.7 percent said smartwatches.

Which platforms and channels do you currently serve with your CMS?

Even as omnichannel initiatives expand, businesses are still afraid of all-in content experiences

And when asked which platforms and channels they plan to serve with their CMS in the future, the responses remained in the single digits: 9.6 percent said voice-activated speakers, 6.5 percent said AR/VR, and 5.1 percent said smartwatches.

Which new platforms and channels do you plan to serve with your CMS in the future?

Even as omnichannel initiatives expand, businesses are still afraid of all-in content experiences

“This data proves that enterprise adoption of newer content platforms has a long way to go, but we’re still in the early days of advanced digital transformation projects,” said Dominik Angerer, co-founder and CEO of Storyblok, in a news release. “Once more companies understand how a headless CMS makes it possible for one content hub to easily publish content everywhere, the growth of omnichannel content experiences will accelerate at a much more rapid pace.”

Which teams are currently using a CMS at your organization?

Even as omnichannel initiatives expand, businesses are still afraid of all-in content experiences

Some other findings from the report include the following:

  • 47.96 percent use 2 to 3 CMSs in their organization
  • 47.08 percent said 2 to 3 different teams use the CMS in their organization
  • 35.5 percent said time-consuming processes were a pain point that made them move to a CMS
  • 34.91 percent use a headless CMS
  • 82.91 percent of businesses have seen improvements in ROI, budget, and performance since making the switch to a headless CMS

Download the full report here.

This report analyzes survey results from professionals across a wide range of industries throughout the United States, UK, Germany, and Sweden about how they manage content in their organizations.

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Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 12 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richardc@bulldogreporter.com; @BulldogReporter

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