While many brands spent the beginning of the year preparing their organizations for the changing future of retail—creating operational efficiencies, and developing more personalized messaging for their target audiences—it’s now time to start thinking about and planning 2017 holiday campaigns.
New research from data-driven marketing provider Alliance Data helps retailers with rich proprietary insights, expert advice and actionable recommendations to help them get ready and informed for the holiday season ahead. The firm has released its Holiday in July 2017 Holiday Retail Outlook white paper, providing retailers with five key insights along with actionable steps on how to tackle the continually changing retail landscape this holiday season.
The 2017 report focuses on shifts in consumer expectations this holiday season due to increased access to technology, and provides brands with actionable steps to meet the new and ever-evolving consumer along their path to purchase.
Here is a peek at some of the report’s actionable insights on how smart brands can ensure the holiday selling season delivers more green than blue to their bottom line:
Build a digital bridge to the consumer
Digital is the future of retail and is a large part of the holiday shopping season. Brands need to develop digital methods of interacting with the consumer that complement, not distract from, their shopping experience.
Meet the demand for greater personalization
When it comes to the consumer’s journey, personalization is key. The more individualized a shopping experience is for consumers, the better impression they will have of the brand.
Connect on a deeper level
Even during busy seasons in retail, it is important for brands to emphasize loyalty. Customers want brands that make authentic connections and hold values that are similar to their own.
Download the full report here.
