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Holiday in July: Insights for your 2017 holiday campaign planning

by | Jul 31, 2017 | Public Relations

While many brands spent the beginning of the year preparing their organizations for the changing future of retail—creating operational efficiencies, and developing more personalized messaging for their target audiences—it’s now time to start thinking about and planning 2017 holiday campaigns.

New research from data-driven marketing provider Alliance Data helps retailers with rich proprietary insights, expert advice and actionable recommendations to help them get ready and informed for the holiday season ahead. The firm has released its Holiday in July 2017 Holiday Retail Outlook white paper, providing retailers with five key insights along with actionable steps on how to tackle the continually changing retail landscape this holiday season.

Holiday in July: Insights for your 2017 holiday campaign planning

The 2017 report focuses on shifts in consumer expectations this holiday season due to increased access to technology, and provides brands with actionable steps to meet the new and ever-evolving consumer along their path to purchase.

Holiday in July: Insights for your 2017 holiday campaign planning

Here is a peek at some of the report’s actionable insights on how smart brands can ensure the holiday selling season delivers more green than blue to their bottom line:

Build a digital bridge to the consumer

Digital is the future of retail and is a large part of the holiday shopping season. Brands need to develop digital methods of interacting with the consumer that complement, not distract from, their shopping experience.

Holiday in July: Insights for your 2017 holiday campaign planning

Meet the demand for greater personalization

When it comes to the consumer’s journey, personalization is key. The more individualized a shopping experience is for consumers, the better impression they will have of the brand.

Connect on a deeper level

Even during busy seasons in retail, it is important for brands to emphasize loyalty. Customers want brands that make authentic connections and hold values that are similar to their own.

Download the full report here.

Holiday in July: Insights for your 2017 holiday campaign planning

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Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 12 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richardc@bulldogreporter.com; @BulldogReporter

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