Hot holiday PR battle: Apple’s iPhone X vs. Samsung Galaxy

by | Nov 22, 2017 | Public Relations

As we head into the busiest shopping weekend of them all, American teens and adults are split on which one they want as a holiday gift—Apple’s iPhone or Samsung’s Galaxy.

According to new research from Propeller Insights on behalf of Ebates, over a third (35 percent) of teens said they either want the pricey iPhone X or the Apple iPhone 8.

Overall, adults said the Samsung Galaxy S8 is the smartphone they’d prefer to unwrap (38 percent).

Only 20 percent of adults want the iPhone X, with a slightly higher percentage (22 percent) wanting the iPhone 8.

Hot holiday PR battle: Apple’s iPhone X vs. Samsung Galaxy

The trendy teen gifts are…

If you’re planning to buy your teen a pair of Beats wireless earbuds, as 28 percent of American parents are, you’re in luck—at 44 percent, it’s the number one trendy teen gift that teens most want to receive.

Teen boys also want a drone (47 percent), while girls want a Polaroid camera (52 percent). Trendy teen gifts for both teen boys and girls include:

Hot holiday PR battle: Apple’s iPhone X vs. Samsung Galaxy

However, while 27 percent of parents think that fidget spinners are still a hot gift for teens, only 15 percent of teens put this on their wish lists.

Non-electronic gifts are popular too

When asked which non-electronic gift Americans most want to receive, the most popular choice was a gift card—for both adults and teens (both 77 percent). Adults also put clothing (49 percent), shoes (35 percent) and accessories (31 percent) at the top of their list. Teens agreed and also listed clothing (63 percent), shoes (55 percent) and accessories (44 percent) as their most desired non-electronic gifts.

Getaways were also a popular choice for Americans (32 percent). In fact, almost three-quarters—72 percent—would forego a gift in exchange for a holiday getaway.

When it comes to which type of gift card Americans would most like to receive, money in the form of a Visa, Amex or Mastercard (72 percent) was the top choice. This is followed by a gift card to a restaurant (59 percent), a retailer (51 percent) or for travel.

And men should take note: one-third of women also selected a gift card for a spa treatment (35 percent).

One-in-five Americans also plan to spend between $250-$500 on holiday gifts this year, and almost as many will spend more than $1,000 (18 percent) or $750-$1,000 (17 percent).

“The holidays can be a busy and stressful time for shoppers trying to cross items off their lists while staying on a budget,” said Amit Patel, CEO of Ebates, in a news release. “At Ebates, we want to make it as easy as possible to purchase all your gifts and save money while doing it. From clothes and accessories to electronics, our retailers have you covered.”

The national survey was fielded among 1,034 adults and 507 teens by, a leader and pioneer in cash back shopping and subsidiary of the global internet services company Rakuten.

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 17 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richard.carufel@bulldogreporter.com; @BulldogReporter


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