Launched in 2016, Instagram Stories became an instant hit, adored by 300 million daily users.
On average, users under 25 spend around 32 minutes a day on Instagram, while those in older age groups spend more than 24 minutes per day.
Considering these stats, it’s clear that this feature offers an amazing opportunity for businesses to reach a broader range of audience and promote their brand, taking the engagement to a whole new level.
In fact, according to Instagram, 1 in 3 of the most viewed Stories are from businesses. So, not using Stories could mean you’re left behind your competition.
Get Your Daily PR Updates
Subscribe to get daily PR News updates from Bulldog Reporter
The Customer Success profession has grown exponentially year-over-year, expanding beyond traditional job titles and taking on a larger strategic and financial role in an enterprise's business success. But even though great strides have been made in the recognition and...
Salespeople must be able to read buying cues from their clients to determine whether a lead is worth chasing or not. If they don’t get positive buying signals from a prospect, they need to move to the next target and not waste time and resources trying to woo an...
Blogging has transformed from a simple online pastime to a feasible career option, with countless people from all walks of life spending time sharing their thoughts, feelings, and stories through their personal blogs. PR agencies and bloggers can develop very healthy...