How to make your website a powerful PR tool

by | Nov 24, 2020 | Public Relations

Excellent PR is central to the success of all aspiring businesses. Getting a PR boost is like gold dust to any company wanting to attract more clients or make more sales, but what many do not realize is that it’s eminently possible to do so using your own website.

The Internet is a powerful PR tool, and within that your company or personal website can be highly effective. With the possibility of quickly making quality content for a blog, the ability to link up with popular influencers and the capability to stay on the pulse and relevant, your website should be your PR weapon of choice.

Maintaining good PR

PR is so important to business because it gets to the very heart of the industry—credibility, sales and reach.

If your business’ PR is maintained to a high level then your brand becomes instantly recognizable as one that is trustworthy and reliable which, in turn, increases leads and sales. With good PR comes further reach, as more customers hear about you, read positive opinions of you and become attracted to your products or services.

The first step to maintaining excellent PR online is to ensure your website is filled with quality content.

·      Quality content

Blogs are a powerful tool for a number of reasons, including for PR. Entertaining and engaging blog posts can drive traffic to your website and direct visitors to the contact and sales pages – the pages which build and convert leads.

By using a blog to inform, amuse or inspire, the reputation of your business can only improve. Website designers Bluelinemedia.co.uk can take your requirements, listen to your goals and build you a website that shows off your blog, your products and your services in a captivating and creative manner. By having a quality platform for quality content, trust in your brand builds, company recognition grows, and PR remains high.

·      SEO

Search engine optimization—adapting and building your website and its content so that you appear higher up search engine results pages—is excellent for PR as it can increase your reach, introducing you to new potential customers.

Remarkably, 70 percent of small businesses do not have an SEO strategy. This means that using your website to boost SEO will not only help PR, but it could get you ahead of your competitors.

·      Influencers

Your website is the perfect platform for collaborating with influencers. All the most successful brands are reaching out to influencers online and on social media to promote their products or services and, even if you are only a small business, you can do this too.

Advertise your collaborations on your website in order to impress new visitors and promote your brand.

·      Keep Your website current

PR experts understand the power and importance of using current events to their advantage.

This is no different when it comes to managing PR online, as you should consider theming your website for sporting events, seasons or national holidays. By having a topical and up-to-date website, you can appeal to a changing audience and present your business as thoughtful and fun.

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Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.

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