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How to use Instagram videos effectively on your business’s page

by | Sep 6, 2022 | Analysis, Public Relations

Instagram is one of the most popular social media platforms, with around one billion monthly active users. The visual-centric nature of the platform makes it perfect for companies that want to showcase their products or services creatively.

With the addition of Reels, Instagram Stories, and IGTV, businesses now have even more options for using video to connect with their audience on their business page while leveraging video marketing to drive traffic to their site.

In this article, we’ll give you some tips on using Instagram videos effectively, no matter what type of business you might have.

Let’s get started.

The following are some tips on how to use Instagram videos effectively:

1. Use video to show off your products or service

Showing off your products or services in a video is one of the best ways to start an Instagram blog and make money. It allows you to show off your wares in a creative and visually-appealing way, but it also gives potential customers or clients a chance to see your product or service in action.

Using vlogs on Instagram is one of the current video digital marketing trends, and it’s one of the best ways to show off your products or services. You can use vlogs to give potential customers a behind-the-scenes look at your business or show off a new product or service.

For example, Portico, a property company, uses Instagram to show off their current properties and developments, bringing real estate to life with video while making use of popular real estate Instagram hashtags.

How to use Instagram videos effectively on your business's page

Image via: https://www.instagram.com/porticoproperty/

2. Use video to tell a story

Telling a story is one of the best ways to connect with your audience on an emotional level. And what better way to tell a story than with video?

Using video to tell a story is also a great way to build awareness and loyalty. It allows you to show off your company’s values, and it gives your customers or clients a chance to see the human side of your business. To improve customer relationships, you can also use office phone systems and answer their questions.

3. Use video to show your brand’s personality

Many famous brands use video to show off their personality, and there’s a good reason for that. Showing off your brand’s personality is a great way to connect with your target audience.  To show off your brand, you can use a business logo maker and create a creative logo for you.

It allows you to show them that you’re more than just a company – you’re a group of people with values, passions, and a sense of humor.

4. Use video to answer frequently asked questions

Another great way to use Instagram videos for business is to answer frequently asked questions. This is a great way to connect with your audience and show them that you’re an expert in your field.

Not only will this help you build trust with your target audience, but it will also help you generate leads. After all, if someone sees that you know what you’re talking about, they’re more likely to do business with you.

Social listening provides many benefits for businesses, and one of them is the ability to find out what people are saying about your industry. This will then allow you to create content that directly addresses their concerns.

5. Use video to give behind-the-scenes looks

Another way to use Instagram is to give your audience a behind-the-scenes look at your business. This is a great way to connect with your audience personally and show them that you’re more than just a company.

People love seeing the human side of businesses, so give them what they want. Show them what goes on behind the scenes of your business, and you’ll be sure to connect with them.

6. Use video to show off customer testimonials

One of the best ways to use Instagram videos for business is to show off customer testimonials. This is a great way to build trust with your target audience and show them that your product or service is adequate.

Not only will this help you generate leads, but it will also help you close sales. After all, if someone sees that your product or service has helped others, they’re more likely to believe that it can help them, too.

7. Use video to run a contest or promotion

Running a contest or promotion is a great way to get more video views on Instagram. This will help you increase your following, but it will also help you generate leads and sales.

Contests and promotions are a great way to get people interested in your product or service, so use them to your advantage.

8. Use video to announce news or updates

If you have something new to offer, let your followers know about it. Use Instagram videos to announce news or updates, and you’ll be sure to connect with your target audience.

9. Create how-to videos

Finally, creating how-to videos that show how a process works is another effective way to use Instagram. This type of content will teach the user how to complete a task while providing some valuable tips along the way – usually related to a product or service you offer.

This is a great way to get more video views and increase engagement and loyalty among your target audience. Essentially, if you can provide value and teach your followers something new, that’s a win-win for both them and yourself.

8 quick tips for using Instagram videos effectively on your business’s page

Now that we’ve looked at some of the ways you can use Instagram videos for business, let’s take a look at some quick tips that will help you get the most out of your Instagram videos while promoting your business.

1. Keep it short and sweet

The right video length will depend on the type of content you’re creating. Generally speaking, shorter videos are more effective than longer ones. This is because people have short attention spans, and they’re more likely to lose interest in a video that’s too long.

If your video is too long, you might consider cutting it down or breaking it up into multiple videos.

2. Start with a bang

You only have a few seconds to grab your viewer’s attention, so start your videos with a bang. If you can’t hook your viewers in the first few seconds, you’re likely to lose them.

Using a pattern interrupt – such as a question, a shock factor, or even a joke – can be a great way to grab your viewer’s attention and get them to stick around for the rest of your video.

3. Use hashtags

Hashtags are a great way to get your videos seen by more people. When you use hashtags, use relevant ones for your video and your business.

Don’t stuff your hashtags, though. This will only make your video look spammy and turn people off from watching your content.

4. Use calls to action

Calls to action are a great way to increase engagement and get people interested in what you have to say. If you want people to comment, like, or share your video, ask them to do so.

Also, ensure that you use calls to action that reflect what you want your viewers to do. For example, if you want people to buy your product, don’t ask them to like or share your video.

5. Tell a story

Developing storing-telling skills and using them in your Instagram video can be effective on your business page as it will give your brand a more personal touch. People love to follow a story they can relate to, so if you can provide this, by all means, do so.

6. Be creative

Don’t be afraid to experiment with your videos. Try new things and see what works best for you and your business. The more creative you are, the more likely you will stand out from the crowd.

Sometimes, something as simple as speeding up or slowing down your video can make a big difference.

7. Use Instagram Insights to track your performance

Instagram Insights is a great way to track how well your videos perform. This data can be beneficial for figuring out what’s working and what’s not.

Your insights will also give you an idea of how to improve your videos. For example, if you notice that people are dropping off after the first few seconds, you might want to work on having a better hook at the start of your videos.

What type of business can use Instagram videos?

While all kinds of businesses can use Instagram videos, some companies will benefit from them more than others. Here are a few examples.

Press release websites

If you have a website that publishes press releases, using Instagram videos can be a great way to increase traffic to your site. By posting videos in addition to your press releases, you’ll be able to reach a wider audience and get more people interested in what you have to say. In an age where people are increasingly consuming content through videos, this is a great way to stay ahead of the curve.

How to use Instagram videos effectively on your business's page

Universities

Universities can use Instagram videos to promote their schools, facilities, and programs. They can also use them to show off student work and success stories.

If a university wants to promote a Master’s In HR Management, Instagram videos are a great way to do so. Prospective students can get a look at the program and see if it’s something that interests them.

Nonprofits

Nonprofits can use Instagram videos to promote their causes and raise awareness for their organizations. They can also use them to show off the work they’re doing and the difference they’re making.

For example, if a nonprofit wants to raise awareness for breast cancer, it could use Instagram videos to share stories of survivors or promote events like walks or runs.

Health-related business

Health-related businesses can use Instagram videos to promote their products and services. They can also use them to educate people about health and wellness.

If a health-related business wants to promote a new line of vitamins, they could use Instagram videos to show how the vitamins work and their benefits.

Alternatively, if a company makes a specific product such as hearing aids, it can use Instagram videos to educate and raise awareness about hearing loss.

How to use Instagram videos effectively on your business's page

Call services

Want to show how your business can help customers never miss another call? Looking for an opportunity to offer a behind-the-scenes look at your company? A call service can use Instagram videos in several ways.

If a call service wants to show how its 24/7 answering service works, it could use Instagram videos. It could also use them to show off its product’s features or give a behind-the-scenes look at the company, along with the benefits it provides to its end users.

How to use Instagram videos effectively on your business's page

Accounting software

Finally, if you want to promote accounting software for small businesses, Instagram videos are a great way to do so. You can use them to show off your product’s features or explain its various features.

How to use Instagram videos effectively on your business's page

You could also use videos to show people how your software can help them save time or money. Offering your expertise while also providing value is a great way to attract new customers and grow your business.

Conclusion

Instagram videos are a great way to connect with your audience, promote your products or services, and educate people about what you do. With various industries that can use such videos, there’s no excuse not to get started with Instagram videos today and see how they can benefit your business.

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Hanson Cheng
Hanson Cheng is the founder of Freedom to Ascend. He empowers online entrepreneurs and business owners to 10x their business and become financially independent. Connect with him on LinkedIn and Twitter.

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