As summer winds down, August has traditionally been a big vacation month, but of course nothing about 2020 is traditional. Our traffic held steady last month, and a wide variety of posts led the charge for our readers, ranging from media relations challenges and client retention to email marketing alternatives and PR industry retrospectives, along with the latest COVID business and communications news and thought leadership.
In case you missed a few of these, here’s your chance to get caught up.
What I know after 40+ years in PR—and what you should know
What was I thinking when choosing this career? More to the point, after four decades in its clutches, what do I really know and what can I pass on to others with more than minor authority?
3 critical challenges in media relations right now
PR is a challenging but exhilarating profession, and for the majority of 2020, has come with a lot of added pressure. In a new survey of PR challenges, some media relations trends quickly appeared.
5 surprisingly relevant tools for online PR research
There are plenty of tools that can be surprisingly effective for PR research—even when they weren’t designed for it and aren’t typically mentioned by those in the PR world. Here are a few to check out.
Client retention: 5 tactics to retain clients and grow your agency
Don’t get so caught up in getting more agency clients that you overlook the importance of nurturing your existing relationships. Here’s how you can retain agency clients for the long run.
Why now is notthe time to cut back on communications
Now is the time to evaluate how you are communicating with your stakeholders. Keeping up engagement helps solidify your relationship and allows you to be creative with your messaging.
Most Americans say PR drives purchase decisions and website visits
PR pros know their efforts drive results, but new research finds that consumers appreciate the authentic work of PR teams and their campaigns, especially in these trying COVID times.
Brand reckoning 2020: COVID drives shift in preferences as companies struggle to adapt
As Americans continue to cope with the uncertainty of health risks, economic downturn and day-to-day restrictions caused by COVID-19, nearly half say their brand preferences have changed—and it’s putting brands on edge.
No, your customers probably aren’t reading your emails—they’re getting way too many
It’s no surprise that unread messages pile up, given that more than half of consumers estimate they receive between 25 and 100 emails a day in their inboxes, and most read fewer than just 10 per day. Time to rethink your outreach?
When and how to fire a client humanely: The ultimate in crisis communications
Firing clients is never easy, but there are some key principles that can help you to fire clients in a way that is respectful, polite, and (most importantly) protects your relationship for the future.
Business owners relying more on digital PR teams to stay open during COVID crisis
As businesses continue to navigate the landscape created by the COVID crisis, it’s becoming clear that digital marketing and PR are crucial to connecting with consumers in a more digital-reliant world. Here’s what’s working now.
