With the COVID crisis still raging, June also saw the renewed Black Lives Matter movement and social justice protests take off following the killing of George Floyd by police in Minneapolis on Memorial Day, and brands were once again challenged to take a stand on the right side of the issue. Some of our leading posts last month addressed this challenge, offering communicators tips for responding to consumer demands, contributing to the BLM dialogue and for adding social justice to their crisis PR planning.
COVID-19 news was also a big part of our June coverage as companies prepared their reopening plans. Leading posts addressed the need for empathy in the PR industry during the crisis, and the importance of keeping brand lines of communication open. But our biggest posts last month weren’t tied to these crises—they tackled topics like the possibility of an AI takeover in PR, the top challenges the industry is facing right now, and how TikTok is ushering in a shift in influencer marketing strategy.
In case you didn’t get a chance to check them all out, we have bundled them all below for your reading convenience. Happy summer!
At first glance, PR appears to be a good candidate for an AI takeover—it is largely online, and requires lots of data processing. But PR pros aren’t going to be replaced by robots anytime soon.
Sometimes it can feel like you spend more time justifying your work than you do getting things done. That’s the key sentiment that came through in the 2020 JOTW Communications Survey.
Just as it’s always been, today’s influencer marketing is about hard-wired details like platform domination, number of followers and level of engagement, but now it’s also about less tangible factors like authenticity and trust.
Social justice communications strategies are not a typical part of most corporate communications plans, but that is rapidly changing. Here’s how to help clients create strategies and statements.
For agency leaders in event marketing, the scramble to find solutions has been intense. It takes relatable life experience to navigate these anxiety-inducing times—and boy does this leader have one.
Understandably, organizations want to show support. How can communicators help their organizations find the best messaging, strategies and tactics to contribute to this conversation?
U.S. employees are supportive of the Black Lives Matter protests, and most think their company should actively address them by donating to causes, releasing a public statement, and holding an open discussion with leadership.
Among the many economic casualties of COVID-19, influencer marketing has fallen victim to a hesitation of whether or not to fund campaigns during a crisis. But the trend actually started sooner.
Like everyone else right now, we all have a lot going on. How can we in the PR community be more empathetic towards one another—and apply these lessons in our day to day lives?
As the COVID crisis drags on, consumers have become more conservative with spending and more selective on where they purchase—and new research reveals brands that want to remain vital need to communicate better.