The first month of 2022 was another stellar one for Bulldog posts, ushering in another great year of Bulldog Reporter content. Leading the charge in January were (not surprisingly) many year-in-review and looking ahead to 2022 pieces, including posts about boosting your content marketing with visuals, developing successful PR campaigns, maximizing TikTok for PR in the new year, and creating winning customer journeys.
More evergreen content also got some good traffic, including posts about common media training mistakes, trends in personal branding, becoming a journalist’s go-to resource, and engaging with journalists on Twitter. In case you missed a few of these, we have bundled them here handily for your perusal. Spring is on the way!
11 all-too-common public mistakes made by people without media training
Making a good impression on media professionals is a skill. Even if you have talent, operating without that skill can lead to embarrassing incidents. Here are 11 common mistakes to watch out for.
8 types of visuals your content marketing strategy needs in 2022 and beyond
Content marketing is one of the best ways to boost organic traffic, conversions, and sales. But to be effective in 2022, it needs to stand out—especially if you’re after a high ROI and low production costs.
3 essentials of a successful PR campaign strategy in 2022
When it comes to PR, all companies are trying to do is attract new leads, reach new audiences, and get them interested. However, getting media coverage is not the easiest thing. Check out these tips.
Trends in personal branding: When brand aligns with values, most Americans will spend more
Personal branding’s economic influence on Americans isn’t just for younger adults—2/3s of all Americans would be willing to spend more with companies of founders whose personal brand aligns with their own personal values.
9 pitching recommendations to help you become a journalist’s go-to PR person
Looking to be a better resource to the media you’re pitching? Here’s a list of nine pitching recommendations for every PR person hoping to forge new relationships with the media or strengthen old ones.
11 top tips for engaging with journalists on Twitter
Since most people use Twitter to get news, engaging with journalists on this social platform has a significant value proposition for marketing and PR. Here are 11 media relations tips for Twitter.
2021 in review: PR lessons learned from a terrible year
The year 2021 has provided some important lessons for PR practitioners. Unfortunately, all of them are the result of sad events. Here are several that provide PR lessons that relate to our business.
Preparing for TikTok in 2022—3 tips for maximizing the platform
TikTok is grabbing the reins of social media as studies are predicting the app will outweigh 15 billion users in 2022. This means it’s time to consider including it as a potential platform for marketing.
New year, new customer journey: 4 insights to help brands and companies thrive in 2022
With increasing emphasis on marketing’s role throughout the journey from awareness to satisfaction, new Insightly research reveals how businesses can keep pace with the evolving customer journey in 2022.
