2021 got off to a great start for Bulldog, with some very insightful contributions becoming very popular right out of the gate. Not surprisingly, many of our most high-traffic posts presented a bird’s-eye view of the year ahead—not an easy task after the tough year we’d all just been through. Several pieces forecast the trends we’re expected to see throughout the year, while others took a hard look at the lessons learned from 2020.
In case you didn’t get a chance to see all of these, we have bundled them here for a convenient catch-up opportunity. Happy reading, and let’s make the most of 2021!
5 public relations trends that will gain traction post-COVID
The pandemic has changed consumers’ expectations about the way brands should communicate with the public. As we move forward, here are five post-COVID PR trends to watch in 2021.
The consumer behaviors that changed forever in 2020—and how they will impact 2021
It’s finally over! But even though 2020 is now in the history books, be assured there were plenty of consumer changes that will carry over to the new year, and quite likely into the indefinite future. This research offers a closer look.
6 tips for following up on email pitches without being annoying
If your target journalist hasn’t replied to your email, it’s possible that you can still convince them to consider your pitch by following up. But if not done right, following up can be real annoying.
Media relations in the post-COVID world: 8 best practices
There are many ways brands can sustain customer engagement. One is establishing media relations suitable for the situation. Here’s how to best build media relations in the post-pandemic world.
6 trends that will impact the PR profession in 2021
While the impacts on PR may not be as profound as some other marketing functions, 2020 changed how PR pros go about media relations, content development, and brand management.
5 ways to make your PR presentation amazing
Getting in front of C-level executives and delivering a 30-minute presentation can seem like a daunting task—and can terrify even the most experienced, pitch-hardened PR professionals.
Can AI write a better pitch than you? Most journalists and media specialists like what they see
Can AI write a good subject line and a solid pitch? New research from PR software firm BuzzStream and boutique content marketing firm Fractl had media pros grade AI-generated subject lines and pitches. What did they think?
5 PR tactics to help you start 2021 on the right foot
2021 will be an exciting, yet challenging year for almost any company—creating a challenge for PR pros to communicate important information in a positive manner. These tips offer insight.
With business on the cusp of a seismic reset, comms strategies need to get more human
It’s finally over! But even though 2020 is now in the history books, be assured there were plenty of consumer changes that will carry over to the new year, and quite likely into the indefinite future. This research offers a closer look.
Trends and challenges revealed in new book about women and leadership in public relations
It’s become a glaring problem in the PR industry—women make up a significant majority of personnel in PR, but leadership positions and opportunities for advancement are decidedly hard to come by. This book takes a deep dive.
