The Bulldog train kept rolling along in November, as PR pros began reflecting on this crazy year and looking ahead to 2022. Some of our most high-traffic research-focused posts last month included a look at the C-suite’s increased reliance on communications, the language involved in the PR industry’s approach to diversity and inclusion challenges, exploring the skepticism of the elusive Generation Z when it comes to business trust, and a look ahead at client retention in communications
A few of the leading posts from our contributors examined how to transform your PR campaigns with newsjacking, a look at the evolution of the PR industry and its challenges, crafting a sensible social media strategy, and common mistakes PR managers make and how to avoid them.
In case you missed a few of these, we have gathered them here for your easy perusal. Happy holidays (shopping) to all!
“None of us has a crystal ball, but I’m really looking forward to [assessing] where we are as a profession and as an association, and to look at where we need to go to serve our members and the industry.”
The role of corporate comms has been forever altered—shifting away from what has traditionally been viewed as a support function towards one increasingly recognized as an enabler of enterprise value. Edelman takes a deep dive.
Diversity and inclusion issues have become priority one in companies today, and the PR industry is no exception—but is the language being used communicating the issue effectively? This report takes a hard look at the power of words.
Nearly 4 in 10 agencies said it was easier or a lot easier to obtain new business this year, vs. just 7 percent in 2020. And “business from existing clients” was reported as the most effective method for bringing in new business.
As most young people report that they consume their news on social media, it’s no surprise that smart marketers have jumped on the bandwagon with marketing’s newest trend—newsjacking.
The world is changing faster than ever, and the digitally native Generation Z is prepared to adapt to the rapidly transforming environment. But brands and businesses must become more aware that Gen Z sniffs out inauthenticity with ease.
As the PR industry expands, it must adapt to meet new circumstances and demands. PR depends on delivery channels, and as these channels change, so will the industry. Great insights here.
These seven outstanding journalists have dedicated their lives to seeking and speaking the truth ultimately. If you are a journalism or communications student, you should be familiar with these names.
While social media can be an incredible resource to reach out directly to customers and have the opportunity to create brand awareness, you mustn’t neglect or misuse it. Here’s a sensible plan.
There are a few habits that PR managers should avoid if you hope to have your message received and broadcasted for others to hear. Here are a few common ones—and how you can avoid them.