ICYMI: Bulldog’s Top 10 most popular posts in November

by | Dec 10, 2021 | Public Relations

The Bulldog train kept rolling along in November, as PR pros began reflecting on this crazy year and looking ahead to 2022. Some of our most high-traffic research-focused posts last month included a look at the C-suite’s increased reliance on communications, the language involved in the PR industry’s approach to diversity and inclusion challenges, exploring the skepticism of the elusive Generation Z when it comes to business trust, and a look ahead at client retention in communications

A few of the leading posts from our contributors examined how to transform your PR campaigns with newsjacking, a look at the evolution of the PR industry and its challenges, crafting a sensible social media strategy, and common mistakes PR managers make and how to avoid them.

In case you missed a few of these, we have gathered them here for your easy perusal. Happy holidays (shopping) to all!

PR Profiles: A Conversation with 2022 PRSA Chair-Elect Michelle Egan

“None of us has a crystal ball, but I’m really looking forward to [assessing] where we are as a profession and as an association, and to look at where we need to go to serve our members and the industry.”

Edelman explores how COVID, disruption, geopolitics have increased C-Suite reliance on communications

The role of corporate comms has been forever altered—shifting away from what has traditionally been viewed as a support function towards one increasingly recognized as an enabler of enterprise value. Edelman takes a deep dive.

PR diversity: New IPR report reveals how comms professionals are defining and discussing DEI

Diversity and inclusion issues have become priority one in companies today, and the PR industry is no exception—but is the language being used communicating the issue effectively? This report takes a hard look at the power of words.

Comms client retention: Existing client growth a positive this year, but 2022 warning signs exist

Nearly 4 in 10 agencies said it was easier or a lot easier to obtain new business this year, vs. just 7 percent in 2020. And “business from existing clients” was reported as the most effective method for bringing in new business.

How to use newsjacking to transform your PR campaign

As most young people report that they consume their news on social media, it’s no surprise that smart marketers have jumped on the bandwagon with marketing’s newest trend—newsjacking.

In today’s business climate, Gen Z still doesn’t trust you: It’s time to rethink your ‘Plan Z’

The world is changing faster than ever, and the digitally native Generation Z is prepared to adapt to the rapidly transforming environment. But brands and businesses must become more aware that Gen Z sniffs out inauthenticity with ease.

The changing PR landscape: 4 ways to address today’s challenges

As the PR industry expands, it must adapt to meet new circumstances and demands. PR depends on delivery channels, and as these channels change, so will the industry. Great insights here.

7 famous journalists who are crushing it in 2021

These seven outstanding journalists have dedicated their lives to seeking and speaking the truth ultimately. If you are a journalism or communications student, you should be familiar with these names.

How to create a sensible social media strategy for your business

While social media can be an incredible resource to reach out directly to customers and have the opportunity to create brand awareness, you mustn’t neglect or misuse it. Here’s a sensible plan.

8 common mistakes PR managers make—and how to avoid them

There are a few habits that PR managers should avoid if you hope to have your message received and broadcasted for others to hear. Here are a few common ones—and how you can avoid them. 

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 17 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richard.carufel@bulldogreporter.com; @BulldogReporter


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