As we dive headlong into the holiday season, Bulldog capped off a strong summer and fall with another big month of original research articles and submissions from our cadre of regular contributors.
We tackled some timely topics last month, including the persuasiveness of vaccine messaging language (which types are working and which are falling flat), as well as some of 2021’s most impactful crises, an overview of the effectiveness of personalization techniques, and marketers’ disconnect with consumers on what best drives brand awareness.
Our contributors connected well with readers last month, offering up popular posts on topics such as how to avoid trite phrasing in media communications, promoting your personal brand on a budget, using social media in PR campaigns, and tackling the PR industry’s demand for new talent. In case you missed a few, here are our October top posts for your easy perusal.
Trite phrases used by the media that PR pros should never use
During and after my nearly 25 years at Burson-Marsteller, every story an account executive gave me that had a trite phrase was given back for rewrite. Here are several examples of today’s worst offenders.
Many Americans remain unconvinced that they need to get vaccinated against COVID, despite a variety of tactics and directions from which the issue is approached. Which ones are resonating most—and which are falling flat?
The current state of PR & media relationships—7 ways to create better ones
Today’s PR agencies are too easily distracted by other comms disciplines and mechanics, thereby neglecting the fundamentals required to be effective in the results-focused world of media relations.
14 ways to PR your personal brand as an industry pro on a budget
When done right, creating a personal brand will pay dividends for your business by attracting more potential customers. Here are key tips for building your brand, and then promoting it on a budget.
3 creative ways to utilize social media in PR campaigns
These days, public relations and social media tend to go hand in hand because the role of PR is to generate positive press for a company, and social media is the place where people will see it.
5 solid ways to improve your company’s PR through creativity
PR teams must be highly creative to attract your customers’ attention. There are many ways to enhance their imagination and develop winning strategies. Here are five points to improve this effort.
How can we tackle the PR industry’s rising demand for new talent?
Job vacancies are surging in both the US and UK—there are more jobs available today than at any time in history in the States—and rings particularly true within PR and communications circles.
Is personalization working? Wide disconnect between brand and consumer perceptions revealed
As brand communicators are learning, personalization is the critical differentiator between marketing success and failure with today’s consumers. And comms pros think they’re doing a good job. But is that the case?
Marketers failing to understand what drives awareness, purchasing today—4 themes to watch
In a volatile marketplace notable for heightened consumer distrust, new research finds traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by today’s marketers.
2021 PR disasters in review—3 examples of crisis mismanagement
When a crisis hits a business, how it responds in the immediate aftermath is crucial. These 3 examples show questionable PR moves that offer lessons on how to shepherd brands through chaos.
