March was another big month for Bulldog readership, with our original research reportage garnering the most attention on a range of subjects. Topics included the most stressful jobs of 2019 (yes, PR and other comms/media jobs ranked pretty high), PR agency compensation, tips for optimizing your content, top brands for activating influencer conversations, CEOs’ renewed ethics engagement, and the consumer/agency content disconnect.
Our contributors also offered up some high-ranking posts. Amendola Comms’ Ken Krause wrote about handling clients’ media placement expectations; Studiotales CEO Koushik Marka provided tips to get influencers to notice your emails; Freelancer Victoria Schmid explained what she’s learned from the hottest campaigns of the year so far; and a student group from Toronto’s Seneca College pondered PR’s future in a post about Third Space Thinking.
In case you may have missed a few of these, here’s your chance to catch up:
It shouldn’t be surprising that life-or-death occupations like police officer and firefighter are among the most stressful, but it might be a little off-putting to see that 4 of 10 Most Stressful Jobs are comms and media-related.
Most PR pros have had this happen: You ask your client, “What would be a home run for the PR program?” The answer comes back, “A feature article in the Wall Street Journal.” But how?
Gould+Partners recently released its fourth PR industry annual survey report, The Trusted Authority in PR Industry Trends and Best Practices. See which sized firms are most profitable.
According to Forbes, Generation Z will account for 40% of all consumers by next year. As marketers, it’s important to understand their habits, interests, and behaviors to create a successful and targeted content strategy.
Everyday influencers are the consumers with large social networks who frequently make product and service recommendations. Which brands are most successful with them, both online and off?
What does the future of PR look like? At the USC Annenberg Center for Third Space Thinking, Dr. Ernest Wilson equips his students to enter the workforce with five key competencies for success.
To succeed in the age of trust, brands and businesses need to build trusted brands by starting on the inside. Ethics and values must become a genuine part of your culture before anyone on the outside will believe in them.
To persuade influencers to partner with you in your PR campaigns, you need to be able to interest them in what you’re proposing. There are some great—and not-so-great—ways to do this.
There are many ways you can craft creative campaigns that drive home brand messaging. But it’s incredibly easy to miss the mark with a controversy that becomes this year’s cautionary PR tale.
Although consumers and marketers agree on the importance of authenticity and personalization, their opinions significantly diverge when it comes to which content types are viewed as most authentic, influential and desired.