The most clicked-on stories this month:
With a combination of PR, marketing and ad components, social media influencers have become a cornerstone of comms social strategy. But what’s the real impact on purchases—in which sectors, and on which consumer groups?
This new research examines how micro-influencer campaigns perform in comparison to their counterparts across social networks to gain a better understanding of what works—and what doesn’t—when partnering with influencers.
Using measurements to benchmark will not only help you prove your ROI, but also ensure that your campaigns and activities are consistently reaching new heights. We’ve outlined three steps for evaluating your performance.
With the resources available in the way of professional social media PR help, there’s just no reason to damage your brand on Twitter. But people seem to do it every day—even though there are clearly ways to be smarter on social.
Corporate values are on trial every day, with calls for brands to take a stand on everything from racism to immigrant rights to the MeToo movement—and even if consumers disagree with you, you can still keep their loyalty.
Consumers are increasingly demanding that brands and businesses get more involved by taking a vocal stand for the beliefs and causes they support—and new research reveals the true consequences for those that stand idly by.
One of the most interesting social issue PR campaigns from a major brand in the past year is coming back around, gaining a new lifecycle on social media with a message that remains vital.
This is a group that has become largely desensitized when it comes to marketing gimmicks. To market to them, you need to connect with them at a level they consider worthy of their attention.
Are you marketing your business on Twitter? How about Facebook, Pinterest and Instagram? If you’re struggling to keep up with the ever-growing number of social platforms, you’re not alone.
By 2044, the U.S. will be a multicultural majority representing Hispanic, African-American and Asian populations—yet brands are not committing enough resources to reach them effectively. The consequences will be massive.
Want your firm to be part of Bulldog Reporter’s “Industry Voices” agency blog sharing? Email Richard at firstname.lastname@example.org.
Want more like this?
Subscribe to get daily or weekly PR News updates from Bulldog Reporter
Yes, content is still king, and it’s the key component to any PR and marketing materials—if you’re willing to forego the usual grandstanding about your brand and its “revolutionary solutions” and instead focus on connecting with an actual audience that may not really...
Most PR professionals have had this happen to them at one point or another. You’re in a meeting with top client/company executives, and to gain some insights into their thinking you ask them, “What would be a home run for the PR program?” The answer comes back, “A...
Artificial intelligence is expected to be the next touchstone of technological achievement for consumers and businesses alike—a whopping 91 percent of tech execs and 84 percent of the general public believe that AI constitutes the next tech revolution, according to...