During the past year, buyer journeys have shifted significantly because of a COVID-driven rush toward ecommerce. Marketing budgets and strategies have moved in a similar fashion, as dollars and efforts are allocated to support the shift to a buying cycle that revolves around online awareness, consideration, and decision-making.
With an ever-increasing focus on online connection, how can brands and businesses create relationships and build connections with their desired audiences? Influencer marketing makes communicating with prospects and customers through digital interactions seamless and natural.
Organizations have seen the value in marketing through relationships and authentic connections, ranking influencer marketing as a highly effective option in their marketing toolbox. In fact, SocialPubli, an online platform connecting brands and influencers, recently compiled data on the efficacy of influencer marketing from 200 marketing, advertising, social media, and public relations professionals.
These marketing leaders shared information including the types of influencers they find most effective, the impact COVID-19 has had on their influencer marketing programs, and the top challenges and opportunities they expect to see in the next few months.
This infographic distills their perspectives and highlights the ways they’re approaching influencer programs. To access the full dataset, you can review SocialPubli’s 2020 Influencer Marketing Report here.